The Daily Edited

91.5k followers

TDE is an online leather accessories brand with concession stores in David Jones in Sydney and Melbourne. We work across Instagram, Facebook, Pinterest and Snapchat. #tdethelabel

We’ll be talking about...

∞ What we do on social media

∞ How social media can enhance your brand

∞ Creating good content for social media

∞ Taking your social to the next level

∞ Useful tools

What do we do on social media?

∞ New products

∞ Campaign imagery

∞ Behind-the-scenes videos

∞ Customer purchases

What does social media do for the brand & business?

∞ Customer service on social media

∞ Creating a community

∞ However, no down time!

Creating good content

∞ Everything can be turned into content

∞ Incentive to follow your account

∞ Set your own trends

Content inspiration

∞ Publications

∞ Pinterest

∞ Blogs

∞ Photo Tumblrs

∞ Fashion news sites

Reality check

∞ Organic look and feel

∞ Brand personality

Taking it to the next level

∞ Collaborations

∞ Finding influencers

∞ Know the industry

∞ Digital agencies

Collaborations

∞ Align with the right person

∞ What else and who else do your customers like?

∞ Sponsored posts

Finding influencers

∞ Use platforms such as Hypetap to browse for influencers

Brand collaborations

∞ Leverage and synergies with other brands

∞ What else does your customer use in conjunction with your product?

Getting to know the industry

∞ Drive further hype to the brand and traffic to social media accounts

Digital agencies

∞ In house vs external

∞ More accountability

∞ Benchmark performance against other businesses

Enhance your social channels

∞ Iconosquare

∞ Build your profile

∞ Advertise positions

Social media can...

∞ Enhance and provide dimension to your online business

∞ Grow your customer base

∞ Expand to new markets