almost link-building free seo = great on-page + viral link acquisition

ALMOST LINK BUILDING-FREE SEO KIM TYRONE AGAPITO

WHY (ALMOST) LINK-BUILDING SEO?

Why (Almost) Link-Building SEO?

• Fun + Educational• Because I Hate Link Building• Because Link Building is Tiring• I Know a Few Things

WHY (ALMOST) LINK-BUILDING SEO?

LINK BUILDING IS VITAL

WHY (ALMOST) LINK-BUILDING SEO?

ALGO CHANGES CAN BE YOUR ENEMY OR ALLY

WHY (ALMOST) LINK-BUILDING SEO?

WHITE vs BLACK PAID vs FREE

TRAFFIC

WHY (ALMOST) LINK-BUILDING SEO?

+ ADSENSE + ADWORDS + SEO ETC

WHY (ALMOST) LINK-BUILDING SEO?

CONTROL

SINGLE SAMPLE

Backlink Profile

• All Link Metrics – PR, DA, PA, Link Attrib, TLDs• Acquisition Velocity• IP Diversity• Others

SINGLE SAMPLE

SINGLE SAMPLE

SINGLE SAMPLE

Spammed Page Sample

• 11,551 External Links• Contains Tens of Thousands of Lines• Size is 4.2 MB

SINGLE SAMPLE

SINGLE SAMPLE

SINGLE SAMPLE

WHY (ALMOST) LINK-BUILDING SEO?

WHY (ALMOST) LINK-BUILDING SEO?

WHY (ALMOST) LINK-BUILDING SEO?

WHY (ALMOST) LINK-BUILDING SEO?

SINGLE SAMPLE

Takeaways• Google Is a Lying Bastard, saying one thing and

showing another• Google Rules and Guidelines are not Absolute• Not all parts of your page will be indexed or

cached• Same goes to the content/link that is placed after

250 kb area: latter part of content, sidebar and footer

• These factors are out of your control• Have your backlink before 250 kb

THE GOOD DIRECTION

Real Talk

• Obtaining Good High Quality Backlinks – Not a Problem

• Time and Effort• Tons of Link Building Preachers and Gurus• Tons of Link Building Package / Guest Post

Sellers

THE GOOD DIRECTION

Real Problem

• Having a Page or Website that is more than qualified to receive those good and high quality backlinks

• Time and Effort isn’t FREE, isn’t CHEAP• Tons of Link Building Preachers and Gurus• Tons of Link Building Package / Guest Post

Sellers

THE GOOD DIRECTION

THE GOOD DIRECTION

YOUR SEO IS USELESS

THE GOOD DIRECTION

THE GOOD DIRECTION

WHICH IS WHICH?

THE GOOD DIRECTION

Great On-Page SEO

THE GOOD DIRECTION

Great On-Page SEO

Viral Content

(Link Acquisiti

on)

THE GOOD DIRECTION

Great On-Page SEO

Viral Content

(Link Acquisiti

on)

(Almost) Link Building-Free

SEO

STRONG ON-PAGE MEANS STRONG SEO

REALLY STRONG ON-PAGESEO

STRONG ON-PAGE MEANS STRONG SEO

Awesome On-Page SEO

• SEO Copywriting • HTML5 Mastery• Social Meta• Shareable and Viral• Content Priority in Coding• Advanced Image Optimization for SE, SM, UX

STRONG ON-PAGE MEANS STRONG SEO

ON PAGE CONTENT SEO FACTORS

• Keyword• Title and Description• Content Structure• Latent Semantic Indexing• Meta Tags• HTML Tags• Anchor Texts• Information Trust (link to)• Authorship Markup• Optimized Media Content (video, audio and images)• Content Uniqueness and Originality• Others

TITLE AND DESCRIPTION

FACEBOOK OPEN GRAPH PROTOCOL

FACEBOOK OPEN GRAPH PROTOCOL

FACEBOOK OPEN GRAPH PROTOCOL

CONTENT STRUCTURE

CONTENT STRUCTURE

HTML5 / FORMATTING TAGS

Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well.

<i> element was for italic text, now it is also for alternate text, such as foreign words, technical terms, or inline stage directions

<b> element was for bold text, now it is also used as a stylistic offset such as keywords in a document of product names<em> was for emphasis, now it is used for words or sentences you would pronounce differently<strong> element is for something with strong emphasis, it represents importance

HTML5 / FORMATTING TAGS

Format your text or content on HTML pages not just to affect the look and feel of your pages but for SEO as well.

<hx> head tag, for titles, kickers, footers and subheads, it represents importance and relevant to your title/keyword – h1, h2, h3, h4 etc

<mark> tag defines marked text. Use the <mark> tag if you want to highlight parts of your text

HTML5 / FORMATTING TAGS

INFORMATION TRUST

Advanced ResearchAdvanced Google Operators: OR - + “keyword” Link Out to Authority Sites / Authoritative Content

it is imperative and totally foolish not to link to relevant information, in the old media, news Juan dela Cruz said that blah blah… in the Internet, the system is either you say a blog/website said that, then a LINK

A Content that doesn’t link out, is a mediocre content that isn’t worth to link toRemember LINK is the currency of the Web

ANCHOR TEXTS + LINKING TO

DO NOT link to your website with the same ANCHOR TEXT. It’s bad, spammy and can get you penalized (deindexed, deranked etc)

ANCHOR TEXTS + LINKING TO

VARIATION is the KEY

cellphones

Mobile phones

Brand names

Long anchor texts containing mobile OR phone/s

Cell phone

AUTHORSHIP MARKUP

AUTHORSHIP MARKUP

AUTHORSHIP MARKUP

AUTHORSHIP MARKUP

AUTHORSHIP MARKUP

Important of AUTHORSHIP MARKUP

Highlight your listing for FREE

Makes your post stand outImproves CTR (explain CTR)

Puts your profile in front, regardless if the searcher is logged on to Google

People can add you to their G+, improves social signal, content syndicationProvides credibility and creates authorityAuthorship Markup is a ranking signal

MEDIA CONTENT OPTIMIZATION

Images

Keyword in filename

BMP, GIF, JPEG, PNG, WebP and SVG. Set the image file type to JPGDo not hotlink imagesCompress images, save for web page in PS or use other toolsImplement js redirect from Google Image Search. There’s a WP plugin for that. > WordCamp 2012 Look in / Look out

MEDIA CONTENT OPTIMIZATION

MEDIA CONTENT OPTIMIZATION

Videos

Host in YouTubeKeyword in Title / Description and TagsMake sure you have a link on the YT pageVideo NOT set to PrivateAllow embedding / sharing

MEDIA CONTENT OPTIMIZATION

More Image Optimization Tips

http://www.kimoftheworld.com/22/image-optimization-seo.html

More Video Optimization Tips

http://www.toprankblog.com/2009/10/video-seo-basic-tips/

CONTENT UNIQUENESS VS ORIGINALITY

CONTENT ORIGINALITY:

Original in Idea, not rehashed / recycled

Take an OLD idea put a new perspective to it = new content, somehow original content

OLD to SOME, NEW to OTHERS – take an old content from somewhere and sometime, it becomes NEW: it’s more in the Philippines

CONTENT ON TOP, CODE BELOW

Content on Top @benjarriola

• Content is King, it should be on TOP• Important things First• Tons of Plugins• Achievable via CSS Manipulation• Also Increase Page load Speed, Another SEO

Factor

STRONG ON-PAGE SEO FORMULA

Coding

CPC of On-Page SEO

STRONG ON-PAGE SEO FORMULA

Coding

Position

CPC of On-Page SEO

STRONG ON-PAGE SEO FORMULA

Coding

Position

Content

CPC of On-Page SEO

STRONG ON-PAGE SEO FORMULA

Coding

Position

Content

On-Page SEO

CPC of On-Page SEO

THE GOOD DIRECTION

Great On-Page SEO

Viral Content

(Link Acquisiti

on)

(Almost) Link Building-Free

SEO

AGAIN, (ALMOST) LINK-BUILDING SEO?

ALMOSTEFFORTLESS LINK ACQUISITION

LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)

TIER 1

TIER 2

TIER 3

TIER X

LINKS / DIRECT TRAFFIC

LINKS / D

IRECT TRAFFIC

LIN

KS

LIN

KS

VISITORS/LINKS/SOCIAL

VISITORS/LINKS/SOCIAL

LIKES

/TW

EETS

/G+/

PINS

LIN

KS /

DIR

ECT

TRAF

FIC

SOCIAL LINKS

AUTO SOCIAL LINKSAUTO SOCIAL LINKSAUTO SOCIAL LINKS

LIN

K VA

RIAT

ION

T1 - WHITEHAT

T2 – GH BN WEB

2.0

T3 – GH BN WEB

2.0

Tx - ANY

VISITORS/LINKS/SOCIALVISITORS/LINKS/SOCIAL

SIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITY

SIGNAL AND APPEAR AUTHORITY

SIGNAL AND APPEAR AUTHORITY

HU

MAN

S TELLING

SEARCH

ENG

INE

LIKES/T

WEETS/G

+/PIN

S

LIKES

/TW

EETS

/G+/

PINS

+ UNLIMITED

+ UN

LI+ U

NLIM

ITED+ U

NLIM

ITED+ U

NLIM

ITED

+ UNLITED

+ UNLIMITED

BOOSTING

BOOSTING

BOOSTIN

G

BOOST

ING

Money Website

LINK BUILD TILL YOU DROP (OR THE COMPETITION DROPS)

TIER 1

TIER 2

TIER 3

TIER X

LINKS / DIRECT TRAFFIC

LINKS / D

IRECT TRAFFIC

LIN

KS

LIN

KS

VISITORS/LINKS/SOCIAL

VISITORS/LINKS/SOCIAL

LIKES

/TW

EETS

/G+/

PINS

LIN

KS /

DIR

ECT

TRAF

FIC

SOCIAL LINKS

AUTO SOCIAL LINKSAUTO SOCIAL LINKSAUTO SOCIAL LINKS

LIN

K VA

RIAT

ION

T1 - WHITEHAT

T2 – GH BN WEB

2.0

T3 – GH BN WEB

2.0

Tx - ANY

VISITORS/LINKS/SOCIALVISITORS/LINKS/SOCIAL

SIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITYSIGNAL AND APPEAR AUTHORITY

SIGNAL AND APPEAR AUTHORITY

SIGNAL AND APPEAR AUTHORITY

HU

MAN

S TELLING

SEARCH

ENG

INE

LIKES/T

WEETS/G

+/PIN

S

LIKES

/TW

EETS

/G+/

PINS

+ UNLIMITED

+ UN

LI+ U

NLIM

ITED+ U

NLIM

ITED+ U

NLIM

ITED

+ UNLITED

+ UNLIMITED

BOOSTING

BOOSTING

BOOSTIN

G

BOOST

ING

Money Website

CROWDSOURCING YOUR LINK ACQUISITION

CROWDSOURCING YOUR LINK ACQUISITION

VIRAL CONTENT = ALMOST EFFORTLESS

LINK ACQUISITION

CROWDSOURCING YOUR LINK ACQUISITION

Why Viral?

• Gets Shared, Liked, Pinned, Tweeted and Linked A LOT

• Partly FREE• Hugely ORGANIC• Generally REPEATABLE

CROWDSOURCING YOUR LINK ACQUISITION

ADVANTAGES OF VIRAL CONTENT

ADVANTAGES OF VIRAL CONTENT

ADVANTAGES OF VIRAL CONTENT

ADVANTAGES OF VIRAL CONTENT

ADVANTAGES OF VIRAL CONTENT

ADVANTAGES OF VIRAL CONTENT

WHAT MAKES SOMETHING VIRAL

3 ELEMENTS THAT MAKE SOMETHING VIRAL

• Firsts / Original Creations• Genuineness and Innocence• News Elements

VIRAL PLATFORMS

Viral Videos

• Cat Videos• Docus +In-depth Videos• Talent Showcase

• Memes• Infographics• Comic Strips

VIRAL PLATFORMS

Viral Videos

• Cat Videos• Docus +In-depth Videos• Talent Showcase

Viral Images

• Memes• Infographics• Comic Strips

VIRAL PLATFORMS

Viral Videos

• Cat Videos• Docus +In-depth Videos• Talent Showcase

Viral Images

• Memes• Infographics• Comic Strips

Viral Content

• Link Baits (Controversial Content)

VIRAL PLATFORMS

Viral Videos

• Cat Videos• Docus +In-depth Videos• Talent Showcase

Viral Images

• Memes• Infographics• Comic Strips

Viral Articles

• Link Baits (Controversial Content)

Viral Games

• Walking Dead FB Game

FORCE YOUR CONTENT TO BE VIRAL

Feed the Trolls or Be the Troll

• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk

• Shares• Likes etc

• Link Baits• Piggyback on Already Popular Content / Idea

• FB Likes• Twitter Tweets• StumbleUpon PD• Others

FORCE YOUR CONTENT TO BE VIRAL

Feed the Trolls or Be the Troll

• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk

Contest Sponsorships

• Shares• Likes etc

• Link Baits• Piggyback on Already Popular Content / Idea

• FB Likes• Twitter Tweets• StumbleUpon PD• Others

FORCE YOUR CONTENT TO BE VIRAL

Feed the Trolls or Be the Troll

• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk

Contest Sponsorships

• Shares• Likes etc

Viral Content

• Link Baits• Piggyback on Already Popular Content / Idea

• FB Likes• Twitter Tweets• StumbleUpon PD• Others

FORCE YOUR CONTENT TO BE VIRAL

Feed the Trolls or Be the Troll

• Be Able to Take Any Side – Unpopular Side • Troll and Trashtalk

Contest Sponsorships

• Shares• Likes etc

Viral Content

• Link Baits• Piggyback on Already Popular Content / Idea

Spend for Initial Boost

• FB Likes• Twitter Tweets• StumbleUpon PD• Others

ADVANTAGES OF VIRAL CONTENT

Algo PROOF

ADVANTAGES OF VIRAL CONTENT

Hugely ORGANIC

Algo PROOF

ADVANTAGES OF VIRAL CONTENT

Hugely ORGANIC

Algo PROOF

ADVANTAGES OF VIRAL CONTENT

Hugely ORGANIC

Algo PROOF

THE GOOD DIRECTION

Great On-Page SEO

Viral Content

(Link Acquisiti

on)

(Almost) Link Building-Free

SEO

ON THE SPOT VIRAL IDEAS

THROW ME A NICHE OR KEYWORD LET’S MAKE A POTENTIALLY VIRAL

CONTENT STRATEGY

ON THE SPOT VIRAL IDEAS

LET’S GO VIRAL

CONTACT ME

KimoftheWorld.com

gplus.to/searchspecialist

fb.com/kimtyroneagapito

@kimoftheworld

ArticleScholar.com

ProxyListIP.com