allen press wilbanks
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4/8/2010washington, dc
allen press emerging trends
Tuesday, April 13, 2010
1. from tcp/ip to the iPad...how did we get here?
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“magical, revolutionary device”Tuesday, April 13, 2010
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power shifting to the user = rights shifting
to the user.
(the past)
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power shifting to the user = rights shifting
to the user.
(the present)
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“magical, revolutionary device”Tuesday, April 13, 2010
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you won’t be allowed to turn them off.Tuesday, April 13, 2010
and don’t use it too much.Tuesday, April 13, 2010
“those are the people we will throttle and we will find them and we will charge them something else.”
- Ivan Seidenberg, Verizon CEO, 5 April 2010
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2. scholarly publishing deserves the II, not the iPad.
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3rd largest journal in the world.Tuesday, April 13, 2010
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media company response:
protect the business model.
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didn’t have a bureaucratic interest in the old business model.
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3. the model of the future isn’t journal - or article - centered.
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not always about “copying” or “extraction”the article is just one part of the ecosystem.
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4. “inverting” the law doesn’t scale for data.
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©totally unrelated to the
data revolution.Tuesday, April 13, 2010
category errors
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waive all rights necessary for data extraction and re-use
no obligations (share-alike, contract) to limit downstream use
request behavior (citation) through norms
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if PD isn’t possible, attribution works...
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if PD isn’t possible, attribution works...
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5. open revolutions start small and ugly.
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5. open revolutions start small and ugly.but they tend to win over time.
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(bought time warner for $160B)Tuesday, April 13, 2010
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5.4M / quarter, vs 8.7M / quarter iphoneTuesday, April 13, 2010
has to start with rights.
after all, it’s your knowledge.
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“technology is easy to copy. permission to connect is
almost impossible to achieve.”
- seth godin
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journals have that permission to connect with their authors
and users.
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journals have that permission to connect with their authors
and users.
finding a business model that monetizes it without taxing their innovation is the key.
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thank you
john d. and catherine t. macarthur foundationewing marion kauffman foundation
chdi foundationomidyar network
nike, inc.best buy, inc.yahoo!, inc.
mountain equipment corporationsage bionetworks
national cancer institute / university of michigansergey brin and anne wojcicki
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