all you do is talk talk

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My talk from BarCamp Sydney #3 and BarCamp Canberra #1. A discussion on how to use language with your business to drive social tool adoption.

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All you do is talk talkTowards shared language to enable social tools in your business

Stephen Collinsacidlabs

Who am I?

Not these guys...

Parlez vous Twitter?

Sprechen sie RSS?

Anata wa wiki hanashimasu ka。

Probably not

Unless you’re already an insider

Everyone else feels like this guy

It might as well be like this

Speaking in tongueshttp://www.youtube.com/watch?v=bkf7DpnnNck

What’s the problem?

Language

What do I mean?

Not here

They don’t get it

No compelling reason

Why not just do business as usual?

Reasons against social tool use tend to be unrealistic or uninformed

Insecure

Waste of time

I could argue for hours...

Will they ever get it?

The resistance will remain

You need a shared language

But how?

Talk their language

This might be better

Lee LeFever - The Commoncraft Showhttp://www.commoncraft.com/video-social-networking

Start building bridges

Rather than being this guy

Establish your trustworthiness

The understanding guru

Powerful stuff

Like the cool pictures?

iStockphoto.com, LuckyOliver.com and Flickr

Stephen Collins

trib@acidlabs.orgskype trib22

+61 410 680722

www.acidlabs.orgtwitter.com/trib

www.linkedin.com/in/stephencollinshttp://www.facebook.com/profile.php?id=692035946

strategies, tools and processes to empower knowledge workers

One more thing...

Saturday 19 April 200810:00AM - 5:00PM

CSIT Building, Australian National University

A BarCamp in the capital? Capital!

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