all you do is talk talk
Post on 17-Oct-2014
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My talk from BarCamp Sydney #3 and BarCamp Canberra #1. A discussion on how to use language with your business to drive social tool adoption.TRANSCRIPT
All you do is talk talkTowards shared language to enable social tools in your business
Stephen Collinsacidlabs
Who am I?
Not these guys...
Parlez vous Twitter?
Sprechen sie RSS?
Anata wa wiki hanashimasu ka。
Probably not
Unless you’re already an insider
Everyone else feels like this guy
It might as well be like this
Speaking in tongueshttp://www.youtube.com/watch?v=bkf7DpnnNck
What’s the problem?
Language
What do I mean?
Not here
They don’t get it
No compelling reason
Why not just do business as usual?
Reasons against social tool use tend to be unrealistic or uninformed
Insecure
Waste of time
I could argue for hours...
Will they ever get it?
The resistance will remain
You need a shared language
But how?
Talk their language
This might be better
Lee LeFever - The Commoncraft Showhttp://www.commoncraft.com/video-social-networking
Start building bridges
Rather than being this guy
Establish your trustworthiness
The understanding guru
Powerful stuff
Imagine
http://www.flickr.com/photos/midnight_trucker/376653652/
Licensing
http://www.slideshare.net/trib
http://creativecommons.org/licenses/by-nc-sa/3.0/
Like the cool pictures?
iStockphoto.com, LuckyOliver.com and Flickr
Stephen Collins
[email protected] trib22
+61 410 680722
www.acidlabs.orgtwitter.com/trib
www.linkedin.com/in/stephencollinshttp://www.facebook.com/profile.php?id=692035946
strategies, tools and processes to empower knowledge workers
One more thing...
Saturday 19 April 200810:00AM - 5:00PM
CSIT Building, Australian National University
A BarCamp in the capital? Capital!