aline muylaert: juggling business models - tsd17

Aline Muylaert#TSD17@citizenlabco

Why B2G isthe next big frontier.

Aline Muylaert

Co-Founder & Head of Sales

aline@citizenlab.co

@alinemuylaert

Hi there!

@citizenlabco #TSD17

Our (broken) democracy, today.

An e-democracyplatform for governments and citizens.

CitizenLab offers a SaaSsolution to governments.Prices ranging from 500 up to 2000euros/month.

@citizenlabco #TSD17

Yes, it works

citieslaunched

+20

proposals submitted

+50.000+3.000

citizens engaged

@citizenlabco #TSD17

Our references

@citizenlabco #TSD17

B2G?1

Juggling business models

@citizenlabco #TSD17

Business-to-Consumer

B2CBusiness-to-

Business

B2BBusiness-to-Government

B2G

9% of companies focus on B2G only

@citizenlabco #TSD17

Other business models

Source: Urbantech Radar

Growing B2G market sizes

@citizenlabco #TSD17

656

1060

2860

0

1000

2000

3000

4000

2013 2015 2020

IN M

ILLI

ON

EU

R

27,5%CAGR

22,0%CAGR

Source: SaaS Spending by European Govs, IDC 2014

WHY NOW?2

Govtech opportunities

@citizenlabco #TSD17

Citizens require better service and increased transparency

Government digitization

Demanding citizens

The full potential could free up to $1 trillion annually

Why starting in B2G?

@citizenlabco #TSD17

Have impact

Loyal customers

Investors interest

Millennials want to have a positive societal impact

High barriers of entry but big LTV

once you’re in

Increasing number of investment funds focus on Govtech

CASES3

Los Angeles

Amsterdam

Belgium?

CitizenLab in your city?Let’s unlock it:

« I want @citizenlabco in my city [@CityHandle]

#edemocracy »