aim conference keynote

Transformation:Where Market Research Is Headed & How We Can Thrive In A Changing World

Leonard Murphy

Editor & Senior Partner

GreenBook / Gen2 Advisors

Th

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In 2011 Note: Among research buyers (n=149) and research suppliers (n=669).

Plan

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2012 Meth

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e Note: Among research buyers (n=149) and research suppliers (n=669).

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Th

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Defin

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Th

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Pred

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y 2015

Pred

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rt http://www.youtube.com/watch?v=oBaiKsYUdvg

1. Client Needs & Expectations 2. People Skills and Capabilities

4. Process 3. Technology Enablers

Tran

sform

ation

al Th

inkin

g

Wh

at Clien

ts Wan

t

Th

e Skills F

or S

uccess

Fu

ture M

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rofile

ANTHROPOLOGIST

FUTURIST

JOURNALIST

CONSULTANT

ANALYST

STRATEGIST

Defin

ing

Ap

pro

aches

Behavioral Economics

Predictive Analytics

Neuroscience

Text Analytics

Triang

ulatin

g fo

r Su

ccess

Creatin

g a N

ew V

ision

Thank You!

Leonard Murphywww.greenbookblog.orgwww.gen2advisors.comTwitter: Lennyism

Skype: lennymurphyrhr