magnolia conference 2013: keynote

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

Open Future

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#mconf13

Monday, September 23, 13

Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.2

22 years ago



6 years ago



3 years ago



Anytime-Anywhere-Computing Drives Buyer Behavior

Gartner: http://www.gartner.com/newsroom/id/2525515


http://www.gartner.com/newsroom/id/2525515



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500,000

1,000,000

1,500,000

2,000,000

20122013

2014PC (Desk-Based and Notebook) UltramobileTablet Mobile Phone

Gartner: http://www.gartner.com/newsroom/id/2525515





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63% of all online adults would be less likely to buy from a company

if they experienced a problem conducting a mobile transaction



Virtual and Physical Worlds Come Together

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Explosion of Channels



www

CMS



www

CMS

Mobile Site

AppNews-letter

Landing Page

Social Commerce



Challenges

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Brand Consistency



Content Creation

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According to 37% of marketing managers, the most important

way to engage customers is content-led websites

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Organic search leads have a 14.6% close rate, while

outbound marketing leads have a 1.7% close rate

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Organizations Have Become Publishers

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Return on Investment

36



Forrester’s CXM Solution Categories



Customer Experience Management

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www Mobile Site Newsletter Landing PageApp



PersonalizationAnalytics Commerce CRM




Integration/Inbound

Multi-Channel OutboundMulti-Channel Outbound





Integration/Inbound






The “Open Suite” Approach



Take-Aways

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Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Customers –�Next Steps

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identify infrastructure you can simplify with Magnolia, e.g. separate mobile sites, landing pages etc.use STK to automatically single source web and mobileuse blossom for customer self serviceintegrate your commerce with Magnolia


Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.

Partners –�Next Steps

How can you go beyond implementation?Strategic consultingShow your clients Magnolia beyond marketing sitesOpen Suite: where can you add value

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Magnolia, a CMS as simple and flexible as your smartphone,

engineered to be the center of an open�suite approach to customer

experience management

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magnolia conference 2013: keynote

Technology