aiesec argentina & uruguay | summer peak analysis

Converting Data

into ACTION!

Creating the leadership the world needs requires a product the youth desires

1 2 3 4UNDERSTAN

D--------

FOCUS

CUSTOMIZE

ATTRACT--------

CONVERT--------

CLOSE

DELIGHT--------------------

SHOWCASE

PRODUCT-CUSTOMER FLOW

CUSTOMER FLOW

PRODUCT EVOLUTION

UNDERSTAND--------

FOCUS CUSTOMIZE

ATTRACT--------

CONVERT--------

CLOSE

DELIGHT -----------------------

SHOWCASE

Who are the “right” EP’s to raise Raise Match Realize

2. National Form analysis

2. NPS Analysis

1. MyAIESEC.net

Raising more of the right EP’s faster A better

product

1. NPS analysis1. MyAIESEC.net analysis

tab

3. National Form analysis

3. Market research

Get the DATA about the customer

CUSTOMER LOYALTY

through Product Development

Transform this data into ACTION

Get the DATA about the customer

CUSTOMER LOYALTY

through Product Development

Transform this data into ACTION

Now we are here

Argentina & Uruguay Summer

Peak

Google10%

Folletos3%

Universidad9%

Facebook33%

Amigo/Conocido

25%

Página Web2%

Stand en la Universidad

18%

¿Cómo te enteraste de esta oportunidad?

América del Sur

19%Centro América

18%América del

Norte12%Europa

21%

África10%

Asia10%

Oceanía10%

¿A dónde te gustaría ir de intercambio?

1°26%

2°17%3°

15%

4°13%

5°10%

Más5%

-2 Egresados11%

+2 Egresados4%

Año de la carrera

2014%

2115%

2215%

2313%

2412%

259%

268%

275%

284%

292%

302%

+302%

Edad

14%

NPS*Waterfall Report

What does our customers value more?

Cultural p

reparation

Induction to

AIESEC

Logisti

cal su

pport

Intergration by the hosti

ng entity

Information pro

vided about the GCDP pro

gramme

Matching su

pport

Communication effecti

vity durin

g acceptance

proce

dure

The selecti

on proce

ss

Personal d

evelopment

Cross-

cultu

ral underst

anding & awareness

Job-description cla

rity and alig

nment

Opportunity

to cr

eate positive so

cietal im

pact

Visa docu

ments and in

formation

AIESEC’ support

during th

e experie

nce

Cross-

cultu

ral underst

anding & awareness

0

5

10

15

20

25

30

35

05

1015202530

Top problems of our customers

- Cultural Preparation

- Integration by the hosting entity

- Logistical Support

- Job – Description clarity and aligment

- Professional Working environment

- Professional development

- Personal Development

- Opportunity to create positive societal impact

- Cross-cultural understanding

- AIESEC’s support during experience

- Practical hard and soft skills development

- A practical team experience

- Personal and professional development

- Activities which develop an entrepreneurial and responsible attitude towards being a better leader

- Access to a global network

“Estoy muy feliz y conforme con el inicio de la experiencia. La preparación cultural previa y el contacto constante con los miembros de Aiesec me permitió comenzar a aprender y practicar el idioma previamente a mi llegada. El apoyo logístico es excelente, tengo el agrado de vivir con una familia maravillosa. Los miembros de Aiesec nos recibieron muy calurosamente y ellos explicaron cada detalle de las funciones que cumpliríamos y como se desarrollará el trabajo.”

“Debería haber más honestidad al momento de promocionar la práctica o el proyecto ya que se prometen cosas que luego no se cumplen y se generan expectativas que no son satisfechas. También deberían aceptar una cantidad razonable de trainees, teniendo en cuenta el número o la capacidad de hosts y los proyectos u ONGS disponibles.”

46%

Braz

ilPe

rú

Méx

icoChi

le

Kenia

China

Grecia

020406080

100120140160

RE Dic-Ene

Series1

0,01%3.000.000 students

115 universities

YOUR TOURN

In LCs, analyse the information you bring and fill these

framework. It’s a brainstorming, don’t limitate

your ideas

Raising+Matching more of the right EP’s faster

MAINS GOALSWho are the “right” EP’s to raise

You have done this…

Topic Insights & Action plan

Customized Promotion(Country, preferences, age)

Channels

University Relationships

Univerisity focus

Out customer, are we reaching him?

Conversion rates by universities

Customer Management: induction, preparation.

Purpose Understanding in every customer

AIESEC Relevance in our market

Physical promotion

LEXP Activities and promotion