agile ux nyc - lessons learn

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LESSONS LEARNED

Andres Glusman VP, Strategy & Community Meetup

Co-organizer: NYC Lean Startup Meetup

AGILEUXNY - FEB 2012

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Accidental Lean Startup

1)  Agile development with multiple pushes per day

2)  Extensive customer development

3)  Experiment then double down Customer Development

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On pace to do 600-800 usability sessions this year

Will cost around $30,000 (less than 1 outsourced usability project)

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Test 2-3 days a week (t, w, th)

Setup tests prior to knowing what will be tested

Recruit participants from community and through recruiter (compensate for their time)

Use gotomeeting to broadcast sessions to developers

Use silverback to record

Follow each session with discussion & notes/video

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MALKOVICH BIAS:

THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO

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Watching people use the stuff you build, is the best way to confront the Malkovich Bias

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Shifts the conversation from how I would use the website to how this user uses the website

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“This Group meets the first

Saturday of every month “ “This Group

meets the first Saturday of

every month “

“This Group meets the first

Saturday of every month “

“This Group meets the first

Saturday of every month “

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Testing on our DIY iPhone Rig

Similar approach to iPhone testing

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Lean Startup

1)  Agile development with multiple pushes per day

2)  Extensive customer development

3)  Experiment then double down Experiment then double down

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Experimenting is more than A/B Testing

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Long term experiments

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Every new Organizer on Meetup has a coach on the community team & gets personalized emails from their coach with advice they need based on their situation

Community Coaching

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How’s work?

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How’d we get here?

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Only greeted 80% of new Organizers

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Results

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No change!

Except….

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Implemented across the board

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Customer Development lessons learned 1.  Give team direct access to customers

2.  Look for boulders in the road

3.  Substitute frequency for precision

4.  Strip out costs wherever possible …but be willing to trade money for time

5.  Have discussions

6.  Launch & learn

7.  Accept that failure is most likely outcome

8.  Experiment then double down

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PROCESS

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Just started doing it

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Snuggle up with failure

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WHAT WOULD YOU DO IF YOU ASSUMED YOU WOULD FAIL?

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RUN INTO A BUZZ SAW AS FAST AS WE CAN�

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GO AFTER THE THINGS THAT WILL CAUSE US TO FAIL AS FAST AND OFTEN AS WE CAN

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Drop me a note

Andres Glusman

andres@meetup.com

@glusman

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