aggregate research-report
Post on 18-Jul-2015
225 Views
Preview:
TRANSCRIPT
Digital Australia: State of the Nation 2014 Research aggregation report
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 2
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Contents ► Introduction 3
► A guide to this report 4
► Where does Australia stand? 5
► Types of internet access 8
► Device and media consumption 16
► Communication 25
► Smartphones 33
► Tablets 41
► Television 48
► Branding and advertising 53
► Ecommerce 59
► References 68
► For more information 70
Page 3
Digital Australia: State of the Nation 2014
Introduction The consensus on the digital economy is that it is difficult to define, let alone understand. At EY, our aim is to explore, examine, and understand the factors that drive and define the digital economy in Australia.
As part of this ongoing effort, we have undertaken a global search for knowledge on the current state of the digital economy. The first step was to find out what we already know. This document provides a comprehensive summary of existing knowledge on the what and the how of digital behaviour.
Drawing from a diverse range of sources, we’ve captured the key metrics that explain our digital behaviour – from how many of us have internet access, to what we use our smartphones for.
We hope this information will not only expand your knowledge of the digital landscape, but also act as a reference tool when you have questions on Australia’s digital behaviour.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 4
Digital Australia: State of the Nation 2014
A guide to this report
► Referencing: Figures and metrics displayed in the “Fast Fact” section are accompanied by numbered footnotes. Information sources are also provided at the bottom of each page.
► Classification badges: To easily identify the nature of the source we use the following icon badges…
This report has drawn from a variety of different sources. As a reference to finding these sources we have provided a number of ways to classify and locate them…
Market research
Annual study Global study
Australian study
Quarterly study Government study
A study conducted once every 3 months.
A study conducted once every 12 months.
A study conducted for marketing purposes.
A study conducted for government purposes.
A study conducted overseas.
A study conducted in Australia.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Where does Australia stand?
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 6
Where does Australia stand?
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Country 2013 rank Score 2012 rank
Finland 1 5.98 3
Singapore 2 5.96 2
Sweden 3 5.91 1
Netherlands 4 5.81 6
Norway 5 5.66 7
Switzerland 6 5.66 5
United Kingdom 7 5.64 10
Denmark 8 5.58 4
United States 9 5.57 8
Taiwan 10 5.47 11
Australia 18 5.40 18
Network readiness index The World Economic Forum ranks Australia 18th in terms of overall network and digital readiness.
Source: World Economic Forum—The Global Information Technology Report 2014 Annual study Global study Government study
Page 7
Where does Australia stand?
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Drivers of the network readiness index Analysing what drives Australia’s NRI ranking, we see that the high average cost of accessing digital technology has resulted in a lower readiness ranking.
Source: World Economic Forum—The Global Information Technology Report 2014 Annual study Global study Government study
Environment Readiness Usage Impact
The political, regulatory,
business and innovation
environments
Infrastructure, digital content,
affordability and skills
Individual, business and
government usage
Economic and social impact
5.20
14th
Score
World Rank
6.15
9th
5.28
19th
4.95
20th
Australia’s affordability in terms of digital
access was ranked 49th in the world, making it more expensive than many developed and developing countries.
Types of internet access
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 9
Digital Australia: State of the Nation 2014
Internet access coverage
► Types of internet access: fast facts ► Internet access via laptops/desktops ► Time spent on the internet via laptop/desktop ► Internet access via mobile phones ► Time spent on the internet via mobile phone ► NBN penetration ► Broadband quality
How we access the internet could be the single biggest factor influencing our digital experience. With the arrival of the NBN, and the increasing penetration of smartphones, the ways in which Australians access the internet has changed dramatically.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 10
Digital Australia: State of the Nation 2014
Types of internet access: fast facts
Sources: 1 A US Census Bureau, Internet World Stats, CNNIC—January 2014 2 Australia’s mobile digital economy—ACMA confirms usage, choice, mobility and intensity is on the rise 3 Regional Australia in the digital economy—ACMA/Roy Morgan—December 2013
81% of Australians have internet access at home1
On average, Australians spend approximately 4.5 hours on the internet via a computer, per day1
Australia ranked 7th globally for internet penetration in 20141
of adult Australians accessed the internet via a mobile device in 20143 46%
The average time spent on the internet via a mobile device was 1 hour and 40 minutes per day1
Australians downloaded 676,898 terrabytes worth of data in the three months preceding June 20132
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 11
Digital Australia: State of the Nation 2014
UK
Canada
Germany
South Korea
France
UAE
Australia
USA
Japan
Singapore
Internet access via laptops/desktops
► The global average for internet penetration is 35%, i.e. across the globe, around 1 in every 3 people have access to the internet. Poorer countries have the lowest penetration with relatively low penetration in Asian countries, such as India (12%), Indonesia (15%), and Thailand (26%). Signposting China’s growth and government policy on their digital economy, 41% of their citizens enjoy internet access.
4 out of 5 Australian adults have access to the internet, which places us among the world’s elite, ranked 7th and not far behind the leaders.
Source: A US Census Bureau, Internet World Stats, CNNIC—January 2014 Annual study
87%
86%
84%
84%
83%
83%
81%
80%
79%
73%
Global study Government study
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Internet access
Page 12
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Brazil
South Africa
Indonesia
Mexico
Singapore
USA
UAE
Argentina
Thailand
Poland
Australia
Time spent on the internet via laptop/desktop Australians spend, on average, 4.5 hours per day on the internet using their laptop or desktop computer.
► Although poorer countries such as Brazil, Indonesia, and Mexico have lower than average internet penetration, they rank amongst the top countries for average time spent on the internet via a laptop or desktop computer. This suggests that the small number of people who do have access to the internet, are spending a considerable amount of time using it. In contrast, more developed nations are likely to have a more diverse group of people online.
Source: A US Census Bureau, Internet World Stats, CNNIC—January 2014 Annual study
6.1
5.6
5.5
5.4
5.3
5.2
5.2
5.2
5.1
5.0
4.5
The average amount of time reported
globally was 4.8 hours. In other
words, globally people on average spend 20% of their
day online.
Global study Government study
Internet access
Page 13
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Internet access via mobile phones While internet access via mobiles currently trails access via fixed connections, with just under half of adult Australians accessing the internet via their mobile phone in 2013 and growing everyday.
► Access in major capital cities and associated urban areas was slightly higher. With the increasing penetration of smartphones and the development of infrastructure, we would anticipate that this divide will further increase.
Source: Regional Australia in the digital economy—ACMA/Roy Morgan—December 2013 Annual study Australian study
46% 49% 46% 41% 42%
Nationally Major capitalcities
Major urban Urban Non-urban
Government study
Internet access
Page 14
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Argentina
Mexico
Thailand
Saudi Arabia
UAE
India
South Africa
Indonesia
Brazil
USA
Australia
Time spent on the internet via mobile On average, Australians spend 1.7 hours online via a mobile device which is below the world average of 2.1.
► The chart opposite reflects a correlation between time spent via a mobile and time spent via a laptop or desktop computer. In other words, socio-demography drives internet usage, not device type.
Source: A US Census Bureau, Internet World Stats, CNNIC—January 2014 Annual study
3.4
3.2
3.1
3.0
3.0
2.6
2.5
2.5
2.4
2.4
1.7
Global study Government study
Once again, even though the poorer nations have lower penetration, they spend more time online via mobile
devices.
Internet access
Page 15
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
NBN access and penetration Australia’s access to fibre optic internet, the National Broadband Network (NBN), remains a key public issue, but growth in the areas NBN is available is increasing rapidly. ► After a slow start, growth of NBN penetration has been
high. The number of homes that had activated NBN tripled from 2013 to 2014.
Source: NBNCo Rollout Metrics—16th October 2014
10,575 41,908
234,799
604,470
786 13,536 70,100
210,628
2011 2012 2013 2014
Premises with access Premises activated
Australian study Government study
7 Weekly study
7
Internet access
Page 16
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Broadband quality Australia’s digital infrastructure is expanding, however a recent study on broadband quality and access indicates that many Australians can’t access high quality internet.
► The chart opposite shows that over 7 million premises do not have access to the highest broadband quality available. This is primarily made up of residents in major cities and inner regional areas.
Australian study Government study
The roll out of the NBN in Melbourne, Sydney, Brisbane and Canberra has resulted in eastern
states having significantly higher broadband quality.
Source: Broadband Availability and Quality Report – December 2013, Department of Communications
25 - 110 Mbps 28%
Less than 24 Mbps 65%
No fixed broadband
access 6%
Device and media consumption coverage
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 18
Digital Australia: State of the Nation 2014
► Media consumption: fast facts
► Time spent on all devices
► Device co-consumption: Australia vs. the world
► Social media penetration
► Top broadcast media sites in Australia
► Most popular Facebook news publishers
Having access to a range of digital devices is one thing, but understanding what people do on those devices is critical. Undoubtedly, media consumption is rising: meaning there are more opportunities to be heard.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Device and media consumption coverage
Page 19
Digital Australia: State of the Nation 2014
Device and media consumption coverage: fast facts
Sources: 1 Australian Multi-screen Report Q2 2014, OZTAM, Regional TAM, Nielsen 2 Fairfax Mobile Network, Oct 2013 (Telsyte) 3 Internet Trends 2014—Code Conference
4 Fairfax Mobile Network, Oct 2013 (Telsyte) 5 US Census Bureau, GlobalWebIndex Wave 11 6 The Australian Online Landscape Review, Nielsen 2014
On average, Australians spend almost 109 hours on digital devices per month1
39% of advertising campaigns included tablet executions, up from 15% in 20124
of Australians simultaneously consumed television and internet in 20132
Australia ranks 17th in the world for total minutes spent on devices per day3
of Australians accessed social media in 2013, ranked 7th globally5
74%
73%
The ABC is Australia’s most popular digital news with 3,000+ visitors monthly6
However, Buzzfeed and Huffington are the most popular on social networks3
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Device and media consumption coverage
Page 20
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Video consumption on all devices Despite the growing popularity of smartphones and tablets, television still dominates consumption behaviour in Australia as a channel for consuming video.
Source: Australian Multi-screen Report Q2 2014, OZTAM, Regional TAM, Nielsen Market research Australian study
97:03 hours per month
8:08 hours per month
1:56 hours per month
1:47 hours per month
Quarterly study
Device and media consumption coverage
Page 21
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
1.5
2.7 2.8
1.0
Device co-consumption: Australia vs. the world Although television rates highest when considering isolated device usage, co-consumption and screen sharing means that Australians spend as much time on their phones as their television sets.
Source: Internet Trends 2014—Code Conference Annual study Market research
2.1
1.7
2.2
0.6
Australia 6.6 hours per day
China 8 hours per day
2.5
1.7
2.5
0.7
USA 7.4 hours per day
2.5
1.6
1.9
0.9
UK 6.9 hours per day
Global study
Indonesia and the Philippines lead the
world in average daily minutes spent
on devices with 9 and 8.9 hours per day
respectively.
Device and media consumption coverage
Page 22
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Canada
UAE
UK
USA
South Korea
Germany
Australia
Singapore
Weighted average
Social media penetration Almost three quarters of Australians have accessed social media in 2013, almost twice the world average.
Source: US Census Bureau, GlobalWebIndex Wave 11 Annual study
82%
81%
76%
75%
74%
74%
73%
70%
39%
Global study Government study
Device and media consumption coverage
Page 23
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
ABC Online
Yahoo!7
SBS
ABC TV websites
ABC Radio
ninemsn Jump In
TenPlay
CBS Entertainment websites
Foxtel
Top broadcast media sites in Australia
► Not only does ABC Online receive more unique visitors than any other news site, those users spend more time there: on average 53 minutes per day.
ABC dominates broadcast media from a digital perspective, with its TV, Radio, and online news sources all in the top 10 broadcast media sites.
Source: The Australian Online Landscape Review, Nielsen 2014 Annual study Market research
3,335
1,710
1,052
1,048
989
928
791
607
600
Australian study
Unique visitors (‘000)
Catch up services from the major broadcast networks all feature here. They have all
experienced significant growth in unique visitors
this year.
Device and media consumption coverage
Page 24
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
BuzzFeed
Huffington Post
ABC News
Fox News
NBC
IJ Review
The Guardian
NY Times
The Blaze
Most popular Facebook news publishers
► Facebook has fast become a popular news site referral service. The majority of interactions, regardless of the news publisher, are Facebook “likes”, rather than “shares” or comments. This reinforces the predominantly passive nature of social media behaviour.
BuzzFeed and Huffington Post—two publishers that gear more towards infotainment than traditional news reporting, lead the way on social media.
Source: Internet Trends 2014—Code Conference Note: Interactions includes Facebook shares, likes, and comments Annual study Market research
39
28
19
15
12
12
8
8
7
Global study
Number of interactions
(million)
Device and media consumption coverage
Page 25
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Top activities by device Although email is a popular activity across all devices, time consuming activities such as bill paying and product researching are more likely to be conducted via computer.
Source: Australian Multi-screen Report Q2 2014, OZTAM, Regional TAM, Nielsen Note: Interactions includes Facebook shares, likes, and comments Market research
Email Internet Search
Banking/ bill payment
Researching products/services
Maps Weather Email Internet search
Australian study
Internet search News Email Weather
Quarterly study
Communication
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 27
Digital Australia: State of the Nation 2014
Communication topic coverage
► Communication: fast facts
► Most common communication mode
► Number of communication services used
► Communication via mobile phones
► Landline penetration by age
► VoIP penetration
No matter what devices we use, the digital age has helped us communicate more than we ever have before. The question isn’t just how much more, but how, and to what extent are the old channels still used…
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 28
Digital Australia: State of the Nation 2014
Communication: fast facts
Sources: 1 ACMA Communications Report 2012-2013 2 ACMA Reconnecting the Customer April 2014
29% There are over 10 million fixed line services in operation in Australia1
of Australian adults identified mobile voice calls as their main form of communication1
of mobile phone users sent an SMS message on their mobile device in 20132
Almost 3.7 million Australians are “mobile phone dependent” in that they do not have private fixed line access1
78% of mobile phone users made national calls on their mobile device in 20132
90%
1 in 6 Australians have a VoIP subscription2
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Communication
Page 29
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Most common communication mode
► The proportion of mobile only users has increased in recent years, driving the increased use of mobile phones for voice communications.
Whether by calling or texting, the mobile phone is the most common source of communication in Australia.
Source: ACMA Communications Report 2012-2013 Base: 18 years and over
Mobile voice 29%
Texting 24%
Email 20%
Fixed voice 16%
Social networking
9%
Other 2%
Biannual study Australian study Government study
Communication
Page 30
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Number of communication services used
► 4 in 10 Australians used no less than 6 communication services, such as fixed line telephone, mobile, and other digital channels
Although the mobile phone is the most common device, Australians are increasingly diversifying their communication channels.
Source: ACMA Communications Report 2012-2013 Base: 18 years and over, have both fixed line telephone and mobile phone
1 4% 2
7%
3 9%
4 18%
5 22%
6 or more 40%
Biannual study Australian study Government study
Perhaps unsurprisingly, younger Australians use
more communication services than older
Australians. 2 out of 3 Australians aged
between 18 and 24 used 6 or more services.
Communication
Page 31
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Communication via mobile phones Texting is well and truly established in the Australian communication repertoire with 90% of mobile owners using SMS to communicate.
Source: ACMA Reconnecting the Customer April 2014 Base: 18 years and over, includes both pre-paid and post-paid mobile owners, includes smartphones and traditional mobile phones Biannual study Australian study Government study
mms—picture or video
SMS National calls
International calls
90% 78% 57% 53% 25%
Communication
Page 32
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Landline penetration by age
► Increasingly, landlines are seen as internet-enablement devices, needed only for connecting to the internet rather than as alternative for communication.
While Baby Boomers are still hanging on to their landlines, penetration amongst younger Australians is much lower.
Source: ACMA Communications Report 2012-2013 Base: 18 years and over
61% 60%
82% 88%
97%
18-24 25-34 35-49 50-64 65+
Biannual study Australian study Government study
Communication
Page 33
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
VoIP penetration
► The increasing penetration of VoIP has coincided with the increasing growth of “mobile only” Australians: mobile phone owners who have abandoned a fixed line telephone service at home. The chart opposite shows that almost 4.6 million Australians now use VoIP.
As internet penetration has grown, so too has the take-up of VoIP (Voice over Internet Protocol) services amongst Australian adults.
Source: ACMA Communications Report 2012-2013 Base: 18 years and over
2,107
2,759
3,602
4,342 4,593
2009 2010 2011 2012 2013
Biannual study Australian study Government study
People (‘000)
Smartphones
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 35
Digital Australia: State of the Nation 2014
Smartphone topic coverage
► Smartphones: fast facts
► Penetration of smartphones in Australia
► The battle of the operating systems
► Internet on the move
► Access to websites via smartphones
► Smartphone activities
Smartphone proliferation means that consumers are digitally connected… to each other, to product and service providers, and to the internet 24/7.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 36
Digital Australia: State of the Nation 2014
Smartphone: fast facts
Sources: 1 Sensis Consumer Index, June 2014, Sweeney Research 2 Key Internet Trends 2014—Code Conference, May 2014, KPCB 3 Australian Mobile Phone Lifestyle Index, October 2013, AIMIA
4 ACMA Communications Report 2012-13 5 The State of Mobile Benchmark, Q2 2013, Adobe Digital Index 6 Global Digital Statistics 2014, We Are Social
77% of Australians over 13 own a smartphone1
Between June 2008 and June 2013 there was a 510% increase of Australians accessing the internet via their phones4
Australia ranked 9th globally for smartphone penetration in 20132
In 2013 Apple was the No.1 operating system, with Android biting at its heels3
7 in 10 smartphone owners access a website on their smartphones via a search engine3
78% of smartphone owners use their smartphone to browse the internet5
41% of smartphone users have made a purchase on their smartphone6
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Smartphones
Page 37
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Penetration of smartphones in Australia
► While the penetration of mobile phones in general remains consistent, Australians are still in the process of converting to smartphones.
3 in 4 Australians over the age of 13 have a smartphone
Source: Sensis Consumer Index, June 2014, Sweeney Research Base: 14 years and over
1Source:ACMA Communications Report 2012-13 2Source:Australian Landscape Review 2014, Nielsen
96% 95% 96%
59%
72% 77%
2012 2013 2014
Own a mobile phone Own a smartphone
Annual study Market research Australian study
11.19 million smartphone users in Australia in
May 2013. Up 29% since May 2012.1
Smartphone penetration is expected to exceed
90% by 2016.2i
Smartphones
Page 38
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
The battle of the operating systems
► Apple held 1st place for most popular smartphone operating system in 2013, however with popular brands like Samsung and HTC using Android, Google’s operating system is not far behind.
Apple and android continue to leapfrog each other driving innovation and new consumer behaviours.
Source: Australian Mobile Phone Lifestyle Index, October 2013, AIMIA Annual study Market research Australian study
21%
32%
40%
45%
12%
13%
18%
28%
41%
28%
16%
9%
9%
5%
3%
2%
6%
4%
4%
2%
3%
3%
2%
2%
3%
3%
2%
1%
2%
3%
4%
5%
2010
2011
2012
2013
Apple Samsung Nokia HTC Sony Ericsson LG Motorola Blackberry Other
Smartphone brand breakdown
Smartphones
Page 39
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Internet on the move
► 33% increase (10 percentage points) in Internet usage via a mobile phone in 12 months to June 2013.
A 510% increase in internet usage via mobile phones since 2008
Source: ACMA Communications Report 2012-13 Note: Relates to use of the internet via a mobile phone handset during the month of June
7.5 million Australians access the internet using
their mobile phones in June 2013
Annual study Australian study
8% 9% 13%
21%
32%
42%
Jun'08 Jun'09 Jun'10 Jun'11 Jun'12 Jun'13
Jun'08 Jun'09 Jun'10 Jun'11 Jun'12 Jun'13
Government study
Smartphones
Page 40
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Via search engine
Typed in URL
Via text message
QR code
Via an advertisement
Via my phone company's content menu
NFC Tag*
Other
Don't know
Access to websites via smartphones Search engines are now the most common means of accessing a website via a smartphone, up from 52% in 2012 and 68% in 2013.
Source: Australian Mobile Phone Lifestyle Index, October 2014, AIMIA Note: *NFC stands for Near Field Communication Annual study Market research Australian study
70%
67%
46%
17%
13%
13%
3%
5%
1%
Typing in the URL was the most popular method in 2012,
however in 2013 it dropped from 75% to 67%.
Smartphones
Page 41
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Smartphone: activities
Sources: 1The State of Mobile Benchmark, Q2 2013, Adobe Digital Index 2Global Digital Statistics 2014, We Are Social 3Australian Multi-screen Report Quarter 1 2014, Nielsen, OzTAM, Regional TAM Annual study Market research Australian study Global study
Maps/directions =1
Weather =1
Email 3
Conducting a search (i.e. search engine) 4
Updating your social media profile or browsing other people's profiles, posts, photos, messages etc.
5
News 6
Travel/transport information
7
Banking/bill payment 8
Researching products/services/businesses 9
Sporting news/information/results 10
Listening to streamed/downloaded music/radio =11
Ranking Popular smartphone activities3
Watching online video =11
78% use their smartphone to browse the internet 1
of smartphone users have made a purchase on their smartphones.2
However, online shoppers around the world are 3x less likely to purchase when shopping on a smartphone compared to a tablet.1
41%
Tablets
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 43
Digital Australia: State of the Nation 2014
Tablets topic coverage
► Tablets: fast facts
► Tablet ownership in Australia
► Tablet brands
► Tablet usage in Australia
► Impact of tablets on smartphone usage
More than just a larger mobile phone, tablets are blurring the lines between portable computers and smartphones. They allow a range of portable computer functions while meeting the increasingly popular need for larger screens in smartphones.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 44
Digital Australia: State of the Nation 2014
Tablets: fast facts
Sources: 1 Australian Mobile Phone Lifestyle Index, October 2013, AIMIA 2 Fairfax Media Network—Telsyte October 2013
56% of Australians over 18 own a tablet1
Australia ranked 3rd globally for tablet usage in 20132
Almost 1 in 3 Australians reported that they used their smartphones less for viewing websites and entertainment after buying a tablet1
Apple dominates the market in terms of tablets with 68% of tablet owners reporting they had a iPad in 20131
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Tablets
Page 45
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Tablet ownership in Australia
► Tablet ownership amongst Australian adults has grown significantly since 2011. In three years, analysts estimate that more than 4 out of 5 Australians over 18 will own at least one tablet.
Over half of Australians over 18 own a tablet.
Source: Australian Mobile Phone Lifestyle Index, October 2013, AIMIA Base: 18 years and over
16%
38%
56%
84%
2011 2012 2013 2017 - predicted
Annual study Market research Australian study
Tablets
Page 46
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Tablet brands
► The battle between Android and Apple is starting to shift. Samsung’s increased popularity helped increase Android’s share of the tablet category.
Despite a significant decrease since last year, Apple is still the dominant brand in the tablet category, with 2 out of 3 tablet owners having an iPad.1
Source: 1Australian Mobile Phone Lifestyle Index, October 2013, AIMIA, 2Tablet Sales in Australia Are Down, Aug 19, 2014) Base: 18 years and over
77%
7% 0% 3% 2% 1% 1%
10%
68%
12% 6%
2% 0% 0% 1%
11%
Apple Samsung Asus Acer Motorola Toshiba Sony Other
2012 2013
Annual study Market research Australian study
There are now 10.8 million people
using tablets, but they apparently don’t see
an urgent need to upgrade. The most
popular model is the iPad 2. 2
Tablets
Page 47
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
USA
Singapore
Australia
UK
Ireland
China
France
Italy
India
Tablet usage in Australia
► The chart to the right measures the proportion of the entire population (i.e. includes those under 18) that use a tablet. Unsurprisingly, the biggest users of tablets are developed nations.
1 in 4 Australians use a tablet, ranked only behind Singapore and USA.
Source: Fairfax Media Network—Telsyte October 2013 Annual study Market research
35%
27%
26%
25%
18%
15%
15%
13%
1%
Global study
Tablets
Page 48
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Impact of tablets on smartphone usage
► Amongst those who acquired a tablet, around 3 in 10 indicated that they used their mobile phone less for entertainment, getting information, and browsing the internet.
Tablets aren’t completely replacing smartphones, but for some they are preferred over smartphones for information and entertainment.
Source: Australian Mobile Phone Lifestyle Index, October 2013, AIMIA Base: 18 years and over
4% 4% 12% 10% 13% 11%
24% 24% 22% 2% 2%
1% 1% 1% 1%
2% 2% 2% 1% 2%
5% 7% 6% 8%
4% 6% 4%
90% 89% 59%
51% 48% 48%
55% 47% 43%
2% 4%
22% 30% 32% 32%
15% 21% 29%
Online activities My mobile phone use decreased because of buying a tabletMy mobile phone use stayed the same because of buying a tabletMy mobile phone use increased because of buying a tabletMy mobile phone use has changed but not as a result of buying a tabletI do not use my phone for this purpose
Annual study Market research Australian study
Television
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 50
Digital Australia: State of the Nation 2014
Television topic coverage
► Television: fast facts
► Television ownership in Australia
► Television consumption in Australia
Television was here long before the smartphone or tablet but is now reinventing itself in order be competitive in the current environment.
However, our one way relationship with television is fading out with the introduction of Smart TVs and content consumption moving beyond the screen.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 51
Digital Australia: State of the Nation 2014
Television: fast facts
Sources: 1 Australian Multi-screen Report Quarter 2 2014, Nielsen, OzTAM, Regional TAM 2 Fairfax Media Network—Telsyte October 2013
94% of Australian households own a digital TV or set top box1
On average, Australians spend just over 97 hours watching broadcast television (including subscription channels) per month1
91.8% of all in-home TV viewing in Q2 2014 was live, while 8.2% was viewed in playback (TV material recorded using a device such as a PVR or DVR)1
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Television
Page 52
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Television ownership in Australia
► With analogue televisions being switched off in late 2013, Digital and Internet-accessible TVs saw a jump in ownership in Australian households.
Just over 1 in 4 Australians have an internet capable TV in their home
Source: Australian Multi-screen Report Quarter 2 2014, Nielsen, OzTAM, Regional TAM
88% 94%
22% 27%
Q2 2013 Q2 2014
Own a digital TV or set top box Own an internet cable TV
Market research Australian study Quarterly study
Television
Page 53
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Monthly consumption of broadcast television on household TV sets is up 26 minutes compared
with Q2 2013
Television consumption in Australia
► TV consumption is still alive and strong, with an increase in the average monthly consumption of TV compared with the same time last year (Q2 2013).
Australians are spending over 97 hours each month watching television
Source: Australian Multi-screen Report Quarter 2 2014, Nielsen, OzTAM, Regional TAM Market research Australian study
97:03
Average time spent per month (hour:minute)
89:05
7:58
watching live TV
Watching playback TV on the TV set
Quarterly study
Branding and advertising
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 55
Digital Australia: State of the Nation 2014
Branding and advertising coverage
► Branding and advertising: fast facts
► The road to brands via mobile phones
► Top 10 brands and their engagement
► Global digital advertising spend
From a business perspective, digital communication has gone from a point of difference to a hygiene component of the marketing communications mix. Higher engagement and rapid reach make communicating via digital devices extremely effective.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 56
Digital Australia: State of the Nation 2014
Branding and advertising: fast facts
Sources: 1 Frost and Sullivan The Australian Online Advertising Market: Year End Review and Market Outlook 2014 2 Sensis e-Business Report 2014
3 Internet Trends 2014—Code Conference
4 The Australian Online Landscape Review, Nielsen 2014
27% of all advertising in Australia in 2013 was online1
of Australian SMEs use a website to promote their business2 65%
2x When combined with Twitter, television campaigns are twice as likely to lead to purchase3
Google is the most popular website in Australia, with over 3.2 million page views in 20134
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Branding and advertising
Page 57
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Link via search engine
Typed in address
Link via SMS
QR code
Via online ad
Link via company website on phone
NFC
Other
Don't know
The road to brands via mobile phones When it comes to finding brands online, convenience is crucial. Easily recalled brand names and addresses offer the best chance of attracting customers.
► Although QR Codes have been in existence for some time, these results show that it is not the most widespread form of driving online traffic.
Source: Australian Mobile Phone Lifestyle Index, October 2013, AIMIA Annual study Market research Australian study
70%
67%
46%
17%
13%
13%
3%
5%
1%
Branding and advertising
Page 58
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Top 10 brands and their engagement While people engage with Google more than any other brand online, it is arguable that Facebook has the highest engagement. On average, those who visit Facebook spend 8 hours on the site.
Source: The Australian Online Landscape Review, Nielsen February 2014 Note: *All figures were recoded across the month of February 2014 and not indicative of other time periods Annual study Market research Australian study
Rank* Brands* Unique
audience* (000’s)
Page views* (000’s)
Time per person*
1 Google 13,290 3,271,524 2 hours 52 mins
2 Mi9 10,241 1,239,042 2 hours 8 mins
3 Facebook 10,093 2,859,451 8 hours 3 mins
4 YouTube 8,537 576,986 2 hours 43 mins
5 Microsoft 7,781 46,060 1 hour 10 mins
6 Yahoo!7 7,153 349,479 1 hour 21 mins
7 Wikipedia 6,357 125,389 26 mins
8 eBay 6,265 831,402 1 hour 51 mins
9 Apple 5,612 32,195 52 mins
10 Skype 3,855 18,657 1 hour 41 mins
Branding and advertising
Page 59
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Global digital advertising spend The increasing use of digital advertising shows no signs of slowing, with a predicted spend of almost $214 billion worldwide.1
► While digital advertising expenditure is growing worldwide, some predict that expenditure in Australia will be slower: growing by only 2.8% to reach A$16 billion by 2018.
Source: eMarketer, June 2014
104.57 120.05
140.15 160.18
178.45 196.05
213.89
20% 15% 17% 14% 11% 10% 9%
2012 2013 2014 2015 2016 2017 2018
Annual study Market research
Total digital advertising spend ($ billion)
Global study
% Change in total digital advertising spend
eCommerce
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 61
Digital Australia: State of the Nation 2014
eCommerce coverage
► eCommerce: fast facts
► Online purchase penetration—selected countries
► What Australians purchase online
► Australians purchasing online
► Frequency of online purchasing in Australia
► Average Australian online purchase expenditure
► Conversion by mobile device type
Increasingly, brands are moving from using the internet as a communication channel to a distribution channel. As customers become more comfortable with buying online, so too must businesses transform their digital footprint from information sources to sales sources.
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Page 62
Digital Australia: State of the Nation 2014
eCommerce: fast facts
Sources: 1 Frost and Sullivan The Australian Online Advertising Market: Year End Review and Market Outlook 2014 2 Sensis e-Business Report 2014
3 Online Retail in Australia—CCI January 2014 4 The State of Mobile Benchmark—Q2 2013
54% of all SMEs took orders online in 2013, 65% of all SMEs received payments1
3x Online shoppers are 3 times more likely to purchase when shopping with a tablet instead of smartphone4
85% of all Australians purchased a product online in 20133
7%
On average, Australians spent approximately $218 per month on online purchases3
of small and medium sized businesses have developed an app for their business2
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
eCommerce
Page 63
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Online purchase penetration—selected countries Australia’s online purchase penetration is consistent with other developed nations.
► Notably, online purchase penetration in the US is 9% lower than in Australia, despite having very similar rates of internet penetration across the population.
Source: Online Retail in Australia—CCI January 2014 Note: *US Data was collected in 2012
85% 87% 86% 85% 76%
68%
Australia UK NZ Sweden US* Switzerland
Annual study Market research Australian study
eCommerce
Page 64
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Clothing/Accessories/Shoes
Airline Tickets
Books
Hotel Reservations
Music
Electronic Equipment
Videos/DVDs/Games
Computer Software
Computer Hardware
Cosmetics
Groceries
What Australians purchase online While some categories have moved almost exclusively online, the fashion industry has managed to maintain its bricks and mortar infrastructure while also successfully catering for online shoppers.
Source: Sensis e-Business Report 2014 Base: Have made purchases online (in Australia) in past 12 months Annual study Market Research
53%
52%
49%
48%
42%
33%
30%
25%
17%
17%
15%
Australian study
eCommerce
Page 65
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Male
Female
14 to 17 years
18-19 years
20 -29 years
30 -39 years
40—49 years
50—64 years
65 years +
Australians purchasing online Unsurprisingly, the likelihood of buying products online is at its peak in early adulthood. Yet, over half of those aged in the early-mid teens have purchased a product or service online.
Source: Sensis e-Business Report 2014 Base: All Australians Annual study Market research
79%
77%
55%
83%
83%
83%
80%
76%
69%
Australian study
Part time workers and those not in the workforce reporting higher incidence of online purchases (85% vs. 79%).
eCommerce
Page 66
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Frequency of online purchasing in Australia More and more Australians are making purchases online. In 2007, 6 in 10 Australians had never purchased online. Now that figure has decreased to around 2 in 10.
► Although there are more Australians buying online than ever before, they’re still not buying overly frequently. The majority of those that have purchased online in 2013 are purchasing every month or less.
Source: Online Retail in Australia—CCI January 2014
59%
41% 32%
23%
14%
17%
18%
18%
20%
27%
29%
33%
7% 14%
20% 23%
1% 2% 4%
2007 2009 2011 2013
Never Less than monthly Monthly Weekly Daily
Annual study Market research Australian study
eCommerce
Page 67
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Average online purchase expenditure As internet penetration grows and consumers feel more comfortable buying online, spend behaviour is increasing.
► 2013 saw a relatively large increase in the average number of purchases without an equally large increase in the average monthly spend. In other words, Australians seem to be buying more smaller items than “big-ticket” items.
Source: Online Retail in Australia—CCI January 2014
$179
$205 $206 $218
2007 2009 2011 2013
Annual study Market research Australian study
1.5 2.1
2.6
3.8
Average monthly spend
Average number of purchases
eCommerce
Page 68
Digital Australia: State of the Nation 2014
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Conversion by mobile device type Online shoppers are three times more likely to make a purchase on a tablet than on a smartphone.
► The increasing popularity of “Fablets”—smartphones with larger screen sizes—may make purchases via smartphones more popular. Nevertheless, it seems as though larger screens are more conducive to exploring and purchasing products online.
Source: The State of Mobile Benchmark—Q2 2013 Market research Australian study Quarterly study
3.3%
2.2%
0.7%
0.2%
Non-Mobile Tablet Smartphone Other Mobile
References
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Page 70
Digital Australia: State of the Nation 2014
List of sources A US Census Bureau, Internet World Stats, CNNIC—January 2014
ACMA Communications Report 2012-2013
ACMA Reconnecting the Customer April 2014
Australia’s mobile digital economy—ACMA confirms usage, choice, mobility and intensity is on the rise
Australian Mobile Phone Lifestyle Index, October 2013, AIMIA
Australian Multi-screen Report Quarter 2 2014, Nielsen, OzTAM, Regional TAM
Fairfax Mobile Network, Oct 2013 (Telsyte)
Frost and Sullivan The Australian Online Advertising Market: Year End Review and Market Outlook 2014
Internet Trends 2014—Code Conference
Online Retail in Australia—CCI January 2014
Regional Australia in the digital economy—ACMA/Roy Morgan—December 2013
Sensis Consumer Index, June 2014, Sweeney Research
Sensis e-Business Report 2014
The Australian Online Landscape Review, Nielsen 2014
The State of Mobile Benchmark—Q2 2013
US Census Bureau, GlobalWebIndex Wave 11
World Economic Forum—The Global Information Technology Report 2014
Broadband Availability and Quality Report—December 2013, Department of Communications
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organisation, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organisation, please visit ey.com.
© 2014 Ernst & Young, Australia. All Rights Reserved.
S1427173 ED none APAC No. AU00002108
This communication provides general information which is current at the time of production. The information contained in this communication does not constitute advice and should not be relied on as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Ernst & Young disclaims all responsibility and liability (including, without limitation, for any direct or indirect or consequential costs, loss or damage or loss of profits) arising from anything done or omitted to be done by any party in reliance, whether wholly or partially, on any of the information. Any party that relies on the information does so at its own risk. Liability limited by a scheme approved under Professional Standards Legislation.
ey.com/au
Home | Intro | Guide | Australia | Types of internet access | Device and media consumption | Communication | Smartphones | Television | Branding / Ads | Refs | Info eCommerce | Tablets |
Digital Australia: State of the Nation 2014
Home
top related