advocamp: joe chernov
Post on 11-Apr-2017
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Buddies vs. Professional Associates
Buddies vs. Professional Associates
Buddies vs. Professional Associates
Buddies vs. Professional Associates
The Hot Dog Test
Lots of little pens…
Lots of little pens…
Lots of little pens…
WOMMA’s Principles
WOMMA’s Principles (applied to advocacy)
Nobody is scripted.
Nudge, don’t shove.
Sense of Belonging
Rule of Three
+ +
Operationalize the Natural Moments
1. After Support Calls
2. Thank Top Users
3. Holidays
4. Employee Anniversaries
5. Company Celebrations
3 Takeaways
1. Businesses are made up of people
2. The best leaders are servants
3. Don’t play “collect them all” with advocates
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