advertising in bucuresti mall 2009

ADVERTISING IN BUCURESTI MALL

BUCURESTI MALL

BUCURESTI MALL

• SHOPPING CENTER PROFILE:• Bucuresti Mall offers to its visitors large variety of fashion with its over 140 stores, entertainment and

restaurant options.

• Parking : 1850 (750 underground) parking places

• 700 sqm events/exhibition area

• 24 H security• 24 H security

• Open 365 days between 10 a.m.-10 p.m.

•CUSTOMER PROFILE:

• 35.000 Weekdays – 45.000 Weekend Traffic

• 60% of the visitors are coming more than once a week.

• 28% visitors are spending between 2-3 hours/visit and 24 % are spending between 1-2 hours/visit.

• 43% has its own/family’s car.

• 52% Female, 48% Male

• 61% is between 18-40 years old.

• 47% is earning over 1700 Ron and %36 is earning between 800 RON

• 69% university/post university graduates

WHY TO ADVERTISE YOUR BRAND IN BUCURESTI MALL?

Flexible Advertising

Options

Landmark for Bucharest

Selective Target Market

Automatic Traffic Counting Systems

7/24technical support

Located in on of themost populated area,

sector 6

Located near Anchor Plaza,

A class office building

Landmark for Bucharest

High Visibility

• Brand Awareness campaigns

• Direct Sales Activities

ADVERTISING OPPORTUNITIES

• Direct Sales Activities

• Promotions

• BTL campaigns

• Sponsorships to events

• Car Exposures

• Parties, events, cocktails, exhibitions

OUR REFERENCES

Mock-Up Atrium

ADVERTISING OPPORTUNITIES

Definition:

Technical Specifications:

Rate Card:

Bucuresti Mall has one central cupola, the Atrium, in which 3D objects or double-face banners can be hanged-up.

Maximum height = 6 meters, Max Weight: 500 kg*

Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month

CUPOLA ESCALATORS

Definition:

Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical SpecificationsTotal Brandable Area: 204 sqrm

Definition 6 escalators are covering the central part of the Atrium.

CUPOLA BALUSTRADES

Definition:

Rate card

Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. .

Technical Specifications Total Brandable Area: 194 sqrm

DefinitionIn the Atrium, 3 levels of balustrades are available for branding.

EXTENSION ESCALATORS

Definition:

Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical SpecificationsTotal Brandable Area: 138 sqrm

Definition 4 escalators are covering the central part of the Rotonda

EXTENSION BALUSTRADES

Definition:

Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Total Brandable Area: 68 sqrm

DefinitionIn the Extension, 2 levels of balustrades are available for branding.

PARKING TRAVELATOR

Definition:

Rate cardRent price: 7.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Total Brandable Area: 90% of total surface

Definition 2 Escalators for underground parking area

ATRIUM BACKLIT

Definition:

Rate cardRent price: 9.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Dimensions: 6*2.6 m each

Definition On the superior part of the atrium, there are 4 back-illuminated panels

LIGHT FRAME

Definition:

Rate cardRent price: 700 Euro/month , Christmas- Easter 800 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications

Dimensions: 07*1m eachVisual: 0.62m x 0.92mPrint: 0.65 x 0.95m

Definition 96 light frames on columns are spread on all levels of the building following the traffic flow

ELEVATORS

Definition

Technical Specifications

Rate card

Two public elevators

Total Brandable Area: 50% of total surface

Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

PROMOTIONAL STANDS

Definition

Technical Specifications

Rate card

Promotional stands to be placed in the common area with one promoter near the stand

Dimensions: from 1sqm till 4sqm

Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

SAMPLING

Flyers distribution and sampling

Definition

Rate card

Flyers distribution and sampling are possible any day of the week.

55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter

Flyers distribution and sampling

SPEAKER ANNOUNCEMENT

Definition

Technical Specifications

Rate card

There are two possibilities to use the audio system inside the building:A. Broadcasting radio spotsB. Info Desk speaker announcements

55 Euro/spot , Christmas- Easter 65 Euro/spot

30 second spot

CAR EXPOSURE

Definition

Technical Specifications

Rate card

More cars can be exposed in Etam corridor, G’Market corridor, Swatch corridor.

Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month

Max. 6 sqm

FLAGS

Definition

Technical Specifications

Rate card

21 pieces of fix flags are posted in Atrium.

Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 0.8*2 m

PARKING CITY LIGHTS

Definition

Technical Specifications

Rate card

7 pieces of two faces, city lights, installed in the entire back parking area

Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 1.1*1.6 m

MESHES

Definition

Technical Specifications

Rate card

4 locations of meshes,2 on Dudesti façade and 2 on Vitan entrance are at client’s disposal.

Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 8*10m or 15*10m

BACKLIT

Definition 7 backlits in the parking area

Technical Specifications

Rate card

Dimensions: 6*3m

Rent price: 1.500 Euro/month/piece and 2.000 Euro/month/piece Christmas and Easter. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

OUTDOOR PRISMS

Definition

Technical Specifications

Rate card

2 outdoors prisms located in the parking area

Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 3*2m

PLASMAS

Definition

Technical Specifications

Rate card

• A joint venture between Monopoly and Bucuresti Mall, a network designed to bring digital communication, useful information, and advertising spots.

• 106cm diagonal

• 1.30 euro/30 sec spot/ 2400 spots/month

Contact person:Anda MarinescuAnda Marinescu

Advertising ManagerE-mail: andamarinescu@anchorgrup.ro

Phone: 0727.395.333fax: 319.50.51

*All the dimensions from this presentation are approximately