advertiser information

Advertiser Information

The Skybox Experience

More fans attend high school basketball and football events than the same sports at the college and professional levels combined, according to a survey conducted by the National Federation of State High School Associations (NFHS). When combining attendance at regular-season girls and boys contests, basketball led the way with about 170 million fans…

High School Athletics Reign Supreme!170 Million!!

The Skybox Digital Scoring Table• Highly Visible High-Def Digital Screens

• Full Motion Video Capable – Can Accommodate Commercials• Positioned Center-Court for Maximum Exposure

• Greater ad retention – Captive audience & repetitive plays

Tactical Ad ExampleDrives sales by generating a “Call to Action” to customersBusinesses are shifting advertising dollars away from radio, TV and print and investing it in digital programs and the internet to better utilize their media dollars.

Brand Awareness Ad ExampleBuild your brand awareness through “Branding Ads”

CPM, or (cost per thousand impressions) helps businesses compare advertising options. The chart below compares typical national ad rates for various ad options and shows CPM for our local ad optionsAdvertising Cost Comparisons

Marketing Type Cost per 1000 ReachedDirect Mail (stand alone) $32.00Magazine (full page – color) $8.00 - $27.00Newspaper (full page – B/W) $13.00TV Network (30 Second) $19.00 - $20.00TV Cable (30 Second) $19.00 - $20.00Radio (30 Second) $8.00Static Billboard $3.00 - $10.00Bus (King Size Ad) $3.00Cinema Screen $45.00Network Radio $7.00Sky Box Digital $4.60 (Highly Targeted)

Advertising Stats

Based on audience data from National Federation of High Schools Average of 80 Home Events over Men’s and Women’s Basketball, Volleyball, and Wrestling Dwell time, loop length Average of 20 media slots

Results Tracking

Periodic Reporting will also contain: Number of Impressions

Number of times ad is played

Dear Skybox Advertiser,

Thank you so much for your support of XXXXXXX High School Athletics! Below you will find statistics that show you how many people saw your ad, how many times it played, how many impressions it made, and how much it cost you per 1000 impressions made (CPM). If you have any questions, please don't hesitate to give us a call. Thank you again for advertising your business with us. We look forward to working with you again next season!

Sincerely,Your friends at Skybox Digital Marketing

2014 Results Tracking - XXXXX High School

Location Traffic 10,000 Based on information supplied by location

# of times Ad Plays 1000 We monitor how many times the loop plays during each event

Impressions 5,000,000 Calculated based on traffic, dwell time, and # of times ad plays

Average CPM $0.03 Cost per 1000 consumers reached

Thank you for your business!

Program Options

Table Sponsorship – 1 placard

Sky Box Diamond Club

Best Advertising Value / Increased Visibility / Free Digital Ad on the screens Yearly payment option: $200 per month for 12 months Season-long payment option: $266 per month for 9 months One time payment discount option: $2000 Digital Ad runs during all Men’s + Women’s Basketball and Volleyball Games You can design the ad and placard, or we can design it for you Ad can be changed throughout the advertising season at designated times