advanced youtube discoverability optimization using nested keywords

Jeremy Vestwww.vidpow.com#vidpowbam

Advanced Video Discoverability Optimizationusing Nested Keywords

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What you will learn:> What is nested keywords > Becoming a content hub> Meta: In the video > Meta: Title structure > Meta: Tags > Meta: Description > Meta: Playlists> Meta: Channel optimization

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“Nested Keywords is the art

of ranking video content for bigger picture keywords”-Jeremy Vest

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“We’ve helped our customers gain over 500 million mostly organic views on YouTube. Nested keywords had a lot to do with this success.”

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How did we get FUNimation to rank #1 for free anime?

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Becoming a content hub

A Content Hub is the idea of centralizing content into a one-stop shop for visitors. A Content Hub can host branded content, curated content, social media content, user generated content, videos, documents and even lead forms.

If you have 100 videos about hairstyles that all relate through meta and playlists you could be perceived as a channel that adds value to that topic.

If your channel talks about everything you might be a perceived thought leader on nothing.

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The 6 parts of nested keywords

1.What’s said in the video2.video title3.video tags4.video description5.playlists6.Channel optimization

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Meta: In the video

Before you shoot your videos make sure you understand

the big picture category the content fits into so that you can say the words in your video.

A dog can’t be a cat:The video must be about the topic you want to rank for.

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Meta: Keyword Title structureNested keywords - what the video is about - brand name

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Meta: Title structure

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Meta: Social title structure

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Meta: Tags

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Meta: Description Make sure the main nested keywords are in the description!

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Meta: PlaylistsUse exact phrase playlists and add the nested words in the playlist description

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Meta: Channel optimization Channel keywords

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Meta: Channel optimization About Section

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Summary

1.Make sure you use the nested words in the video2.Make sure the title has the nested keywords3.Use the nested keywords in your tags 4.Use the nested keywords in your description 5.Use exact phrase nested keywords in your playlists and playlist

descriptions 6.Use nested keywords in your Channel keywords and about section

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Questions?

Jeremy Vestjeremy [AT] vidpow.com#vidpowbamwww.vidpow.com

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