tworeads - improving bookstore's sales through discoverability
TRANSCRIPT
Lorenzo Losa
Phd in Mathematics Adriano Guarnieri
Graphic & web designer
IMPROVING DISCOVERABILITY IN BOOKSTORES
Enhancing the buyer experience through technology.
30%of bookstores’ customers don’t buy
because of lack of information.The larger the bookstore the higher this percentage.
I KNOW AN AUTHOR
I want to know which books are available and where to find them.
I KNOW SOME TITLES
I want to check some reviews to help me decide which one to buy.
I KNOW A THEME
I want more information about titles and authors on that theme.
We developed an app that can be connected to the bookstore’s catalogue and makes it available via tablets spread around the bookstore itself.
Simplicity and speed of use are the key factors to its success; this is why we developed the app after a deep user experience analysis.
We tested the app across one floor of a two floor bookstore (~30k titles) gaining important data and collecting feedback.
7% Of daily sales were searched for on a tablet
20% Of daily orders were searched for on a tablet
42% Number of searches compared with the people on the floor
TEST RESULTS COMPARISON WITH THE OVERALL SALES AND ORDERS OVER THE TWO FLOORS, EVEN THOUGH THE TABLETS WERE ONLY LAID
OUT ON ONE FLOOR.
CRITICAL DATA FOR ANALYSIS AND OPTIMIZATION
TABLET
1
3
1
11:25:10
11:25:16
11:25:14
search
search
book
Query: cercando alaska
Book_IDs: 1132963, 1211452, 1513487, 187434, 1423281, 1431755, 1149233,
1469247, 1309094
Query: teatro
Book_IDs: 1057577, 350237, 85786, 182657, 1109194, 968649, 574592,
574593, 795544, 1525284, 261265, 1046705, 338852, 1490248, 207232,
797423, 1140157, 1543661, 1150095, 1221108, 1375746, 1117626, 1000636,
910182, 1385796
Cercando Alaska, John Green
TIME ACTION PARAMETER
300 searchesTABLET 4
142 searchesTABLET 3
TABLET 1 97 searches
78 searchesTABLET 2
199 searchesTABLET 5
138 searchesTABLET 6
183 searchesTABLET 7
PHYSICAL AND DIGITAL
Getting users to discover tablets by looking for books and viceversa, empowers the dialogue between traditional and digital publishing, enhancing the complementarity between support systems.
