advanced social media for authors - writer's digest 2014

ADVANCED SOCIAL MEDIA FOR AUTHORSWhat Works, What Doesn’t, And How to Manage It All

Kristen McLean

Writer’s Digest 2014

Kristen McLean

Founder & CEO, Bookigee

HELLO!

MYTH #1

You HAVE to be using (EVERY)

Social Media Platform

MYTH #2

Growing your social media following will

bring you FAME

MYTH #3

A BIG Social Media following will SELL

more books

WHAT SOCIAL MEDIA IS

Social Media is a set of TOOLS to accomplish a

GOAL that starts with a

STRATEGY

THE KEY TO SUCCESS

AUTHENTICITY

WHAT SOCIAL DOES

BEST #1

Facilitate 1-to-1 Communication

WHAT SOCIAL DOES

BEST #2

Amplify a message

SLOW & STEADY WINS

THE RACE

Be systematic, patient, and realistic

THE 5 PRACTICES

Bulk Schedule outbound communications

Create & regularly maintain Facebook/LinkedIn contact lists

Create/maintain Twitter lists by genre/interest

Participate in online “chats” in your area of expertise

Schedule regular time to “fill-up the tank”

GET ORGANIZED

The key to a successful and manageable social media strategy is good systems

PICK YOUR PLATFORMS

Blog – or – Tumblr

Facebook

Twitter

LinkedIn

Instagram

Pinterest

Do you want a brand organizer also? Try Flavors.me

PICK A SCHEDULING TOOL

SETUP CONTACT LISTS IN FACEBOOK/LINKEDIN

SETUP THEMATIC TWITTER LISTS

PLAN SOME “EVERGREEN” POSTS

TRACK “INTERESTINGNESS”

5 PRACTICES BY DAY

MON - 20 min: schedule tweets/posts thru Friday

TUES - 15 min: build Twitter lists| 5 min: add tweets

WED - 15 min: confirm/groups new FB friends (+tweet)

THURS - 15 min: participate in a live Twitter “chat” (+tweet)

FRI- 20 min (or more): read 1 new article “for curiosity”

EVERYDAY - “be thankful”

SLOW & STEADY WINS

THE RACE

Be systematic, patient, and realistic

TOOL

SOCIAL MEDIA ANALYSIS !Mention - https://en.mention.com/ Use it to monitor & respond to all social media channels around a particular account or subject

  Followerwonk - https://followerwonk.com/ Search Twitter for users by theme & social authority

  Fanpage Karma - http://www.fanpagekarma.com/ Monitor or compare stats on an unlimited number of Facebook fan pages

  Round Team - https://roundteam.co/ Allows you to set filters to auto-RT content

   Twitonomy - http://www.twitonomy.com/

TOOL

Tools For Building Twitter Tweepi - http://tweepi.com/dashboard Tweet Adder - http://www.tweetadder.com/ Automatic tools that build twitter followings fast (must be used carefully!) !Reading & Discovering New Stuff Currents - http://www.google.com/producer/currents FlipBoard - http://flipboard.com/ Zite - http://zite.com/ You MUST make regular time to read & find new material outside the “stream” !Email & Contact Management Mail Chimp - http://mailchimp.com/ Constant Contact - http://www.constantcontact.com/ Great off the shelf tools for managing contacts (and communication campaigns)

TOOL

Collecting the Feedback & Numbers Google Alerts - http://www.google.com/alerts Topsy - http://topsy.com/ Peek Analytics - https://www.peekanalytics.com/ Facebook Insights - www.facebook.com/insights/ Nutshell Mail - https://nutshellmail.com/

!

Organizing your Brand Flavors - http://flavors.me/ !

THANKS!

!

Kristen McLean

@BKGKristen kristen@bookigee.com