adtech sf12 the new marketing mix by kristin carroll
Post on 18-May-2015
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SONY Walkman’sEngagement Journey
Kristin CarrollVice President, Media+Marketing
kristin.carroll@activenetwork.com
@activekristin
What do you do in a category this HOT?
Walkman. Waterproof. Cordless.
Beyond “traditional” to online engagement
In today’s world, is online engagement enough?
Real, authentic “in-person” engagement = Magic
Magic = Real, authentic recommendations
• Bullet point– Sub Bullet
164 Product Reviews on various retail sites including
Be laser-focused on heightened engagement
Be laser-focused on heightened engagement
Be laser-focused on heightened engagement
Thank You!
Kristin CarrollVice President, Media+Marketing
kristin.carroll@activenetwork.com
@activekristin
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