adtech sf12 the new marketing mix by kristin carroll
TRANSCRIPT
SONY Walkman’sEngagement Journey
Kristin CarrollVice President, Media+Marketing
@activekristin
What do you do in a category this HOT?
Walkman. Waterproof. Cordless.
Beyond “traditional” to online engagement
In today’s world, is online engagement enough?
Real, authentic “in-person” engagement = Magic
Magic = Real, authentic recommendations
• Bullet point– Sub Bullet
164 Product Reviews on various retail sites including
Be laser-focused on heightened engagement
Be laser-focused on heightened engagement
Be laser-focused on heightened engagement
