a21 the globals campaign presentation

GLOBALS- THE -

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A21 TASK 2 OBJECTIVES

RAISE AWARENESS

EMAIL SIGN UP

: About Human Trafficking

: To the A21 newsletter

HOW

WE BRAINSTORMED AND COLLATED

OUR IDEAS INTO FOUR MAIN THEMES

WORTH

CHOICE

TIME

LOCATION

"What is her / his price tag?

"Do you think its their choice?"

"The time it took you..."

"It's happening around you"

WORTH WAS THE CHOSEN THEME

RESULTING IN THE TAG LINE:

A HUMAN’S FREEDOM

IS PRICELESS

AND THE CALL TO ACTION:

JOIN THE GLOBAL FIGHT

AGAINST HUMAN TRAFFICKING

OUR STRATEGY:

AN OPEN BRIEF THAT WORKED

FOR US & OUR COMMUNITY

EXECUTIONS &SUBMISSIONS

POSTERS

SOUND

http://www.freedomispriceless.info/campaign/The_Globals_A21_A_Humans_Freedom_Is_Priceless.mp3

VIDEO

http://www.youtube.com/watch?v=sY9qeWnjSgE

GLOBAL SURVEY

SAID THEY HAVE LITTLE UNDERSTANDINGOF HUMAN TRAFFICKING

65%

HAVE NO IDEAWHAT THE OFFICIAL TIER

RANKING IS INTHEIR COUNTRY

53%DON’T KNOW THEWORST FORM OF

HUMAN TRAFFICKINGIN THEIR COUNTRY

71%HAVE NO IDEA OF THE

ORGANISATIONS COMBATTING HUMAN

TRAFFICKING INTHEIR COUNTRY

67%

GUERILLA MARKETING

A HUMAN’S FREEDOM IS PRICELESS

“NO” STICKERS INSTRUCTIONS

1.

2.

3.

STICK THEM UP NEXT TO “EXIT / WAY OUT” TYPE SIGNS

TAKE A PICTURE OF IT

SUBMIT PICS TO THEGLOBALS@FREEDOMISPRICELESS.INFOOR POST IT ON OUR FACBEOOK

WHAT’S NEXT?

CONTINUE:

“NO” GUERILLA CAMPAIGN

AROUND THE WORLD

USE:

GLOBAL SURVEY RESULTS

& ACTIVATE IN PR

CONTINUE:

DRIVING AWARENESS OF

HUMAN TRAFFICKING

AROUND THE WORLD

CONTINUE:

SPREADING THE WORD &

A21 NEWSLETTER SIGNUPS

THANK YOU

GLOBALS- THE -

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