a21 the globals campaign presentation
TRANSCRIPT
GLOBALS- THE -
21
A21 TASK 2 OBJECTIVES
RAISE AWARENESS
EMAIL SIGN UP
: About Human Trafficking
: To the A21 newsletter
HOW
WE BRAINSTORMED AND COLLATED
OUR IDEAS INTO FOUR MAIN THEMES
WORTH
CHOICE
TIME
LOCATION
"What is her / his price tag?
"Do you think its their choice?"
"The time it took you..."
"It's happening around you"
WORTH WAS THE CHOSEN THEME
RESULTING IN THE TAG LINE:
A HUMAN’S FREEDOM
IS PRICELESS
AND THE CALL TO ACTION:
JOIN THE GLOBAL FIGHT
AGAINST HUMAN TRAFFICKING
OUR STRATEGY:
AN OPEN BRIEF THAT WORKED
FOR US & OUR COMMUNITY
EXECUTIONS &SUBMISSIONS
POSTERS
SOUND
http://www.freedomispriceless.info/campaign/The_Globals_A21_A_Humans_Freedom_Is_Priceless.mp3
VIDEO
http://www.youtube.com/watch?v=sY9qeWnjSgE
GLOBAL SURVEY
SAID THEY HAVE LITTLE UNDERSTANDINGOF HUMAN TRAFFICKING
65%
HAVE NO IDEAWHAT THE OFFICIAL TIER
RANKING IS INTHEIR COUNTRY
53%DON’T KNOW THEWORST FORM OF
HUMAN TRAFFICKINGIN THEIR COUNTRY
71%HAVE NO IDEA OF THE
ORGANISATIONS COMBATTING HUMAN
TRAFFICKING INTHEIR COUNTRY
67%
GUERILLA MARKETING
A HUMAN’S FREEDOM IS PRICELESS
“NO” STICKERS INSTRUCTIONS
1.
2.
3.
STICK THEM UP NEXT TO “EXIT / WAY OUT” TYPE SIGNS
TAKE A PICTURE OF IT
SUBMIT PICS TO [email protected] POST IT ON OUR FACBEOOK
WHAT’S NEXT?
CONTINUE:
“NO” GUERILLA CAMPAIGN
AROUND THE WORLD
USE:
GLOBAL SURVEY RESULTS
& ACTIVATE IN PR
CONTINUE:
DRIVING AWARENESS OF
HUMAN TRAFFICKING
AROUND THE WORLD
CONTINUE:
SPREADING THE WORD &
A21 NEWSLETTER SIGNUPS
THANK YOU
GLOBALS- THE -
21