a venture in oz
Post on 23-Jun-2015
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A Venture in Oz
Diana Bradford
• Wines made on-site• Oz theme• Retail store• Oz-logo merchandise• Tours• Private wine-tasting parties
Brooke’s Winery
Brooke’s Road to Oz
Family
School
Idea
Story of Oz
Emotional Connection
to Oz
Wine is social thing
Everyone Loves
Oz-themed Wine!
Communications in Oz
Express Yourself
Verbal
Written
Listening
Uncertainty in Oz
• Show up?• Make $?• Action plan
Staff
• Come in?• Make $?• Marketing plan
Customers
The Balance of Oz
LifePartners
Home
Dogs Lists
Work
Lists
Influence in Oz“Sales is manipulation of the customer, but we don’t do it in a negative way.” --- Brooke ---
• Power of Suggestion works:• Signage
• This chocolate is good with this cheese”• Kim’s wine pick is “Ruby Sippers”• Free samples
Product placement probably gets more credit than it deserves.
Conflict in Oz
QuickBooks did not work wellDid not get satisfactio
n
BBB
Technology in Oz
FacebookTwitterWebsiteLinkedIn
YelpOnline Newsletter – Constant Contact
Image in Oz
Donate proceeds from festival wine garden to area “no kill” animal shelters
Re-post and share information from area animal shelters
Always try to resolve customer complaints to the customer’s satisfaction
Advice from Oz
THINK
Outside of
the box
Life goals
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