A Venture in Oz

Diana Bradford

• Wines made on-site• Oz theme• Retail store• Oz-logo merchandise• Tours• Private wine-tasting parties

Brooke’s Winery

Brooke’s Road to Oz

Family

School

Idea

Story of Oz

Emotional Connection

to Oz

Wine is social thing

Everyone Loves

Oz-themed Wine!

Communications in Oz

Express Yourself

Verbal

Written

Listening

Uncertainty in Oz

• Show up?• Make $?• Action plan

Staff

• Come in?• Make $?• Marketing plan

Customers

The Balance of Oz

LifePartners

Home

Dogs Lists

Work

Lists

Influence in Oz“Sales is manipulation of the customer, but we don’t do it in a negative way.” --- Brooke ---

• Power of Suggestion works:• Signage

• This chocolate is good with this cheese”• Kim’s wine pick is “Ruby Sippers”• Free samples

Product placement probably gets more credit than it deserves.

Conflict in Oz

QuickBooks did not work wellDid not get satisfactio

n

BBB

Technology in Oz

FacebookTwitterWebsiteLinkedIn

YelpOnline Newsletter – Constant Contact

Image in Oz

Donate proceeds from festival wine garden to area “no kill” animal shelters

Re-post and share information from area animal shelters

Always try to resolve customer complaints to the customer’s satisfaction

Advice from Oz

THINK

Outside of

the box

Life goals