a story of my incoming product using leanstartup

A STORY OF MY PRODUCTUsing LeanStartup

WHO AM I

Nicolas Deverge@ndeverge

Working @ ekito as Software Developer & Agile Facilitator

Micro-entrepreneur at night

THE PROBLEMAs a developer, I have a kickass idea and I don't know how to start*

* apart from coding the whole thing with the coolest technologies

VALIDATE THE IDEA"If I had asked people what they wanted, they would have said faster

horses."

Henry Ford

LEANSTARTUP TO THE RESCUE"We must learn what customers really want, not what they say they

want or what we think they should want"

@ericries

LEANSTARTUP TO THE RESCUE

THE IDEA

THE LEAN CANVAS

MY OBJECTIVES

★Rule the world ! ★Build something of my own★ Learn new things★Money ?

LET’S SHOW A MVP

ANNOUNCE

WHO CLICKS ON THE LINK ?

THE LANDING PAGE

WHO GIVES HIS EMAIL ?

MEASURE

The Funnel : AARRR

“Pirate metrics” by Dave McClure

MEASURES

SOME STATSIn 24 hours★About 400 unique

visitors★About 70 registrations

Conversion rate of 17,5 %

BUT IT’S NOT SUFFICIENT

Why does people give their emails ?

LEARN

LET’S ASK TO AN EXPERT

Ash

Me

GET OUT OF THE BUILDING !*

* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

Let’s start a survey★ Email to 100 people★About 40 answers

GET OUT OF THE BUILDING !*

* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

GET OUT OF THE BUILDING !*

* Customer Development by Steve Blank’s “The Four Steps to the Epiphany”

JUG’s prez

WHAT I LEARNED SO FAR

★ People take time to give you feedback

★ People kinda want to be a part of the story

★ People do not consider your emails as spam

MY OBJECTIVES

★Rule the world ! ★Build something of my own★ Learn new things★Money ?

THE PLAN NOW

START YOUR OWN !

EXCUSES

I HAVE NO IDEA

IT’S NOT THE RIGHT TIME

IT TAKES TIME

IT COSTS MONEY

A theme on http://wrapbootstrap.com 6$

A domain name 10$

Hosting on Heroku free

Some passionate time to build it priceless !!

START NOW !

BOOKS

YES YOU CAN!Got an idea and a bit of free time? Start now!

You will:• learn new things•enjoy doing your stuff•meet new people

The riskiest thing: success!

QUESTIONS ?