a social media growth hack with facebook

IOIOI

“A social media growth hack with Facebook”

Monica Van HuylenbroeckThomas Cleenewerck

“Niche markets”(we know our buyers but how do we reach them?)

“How to get more views/likes/shares on your social media platform?”

“A Facebook hack that fits into our content marketing strategy ”

Challenge

Growth Hack

“to page or to profile”Setup

Tradeoffpages

+ - - +

profile - + + -

!intended use

invitations interactions

analytics(private messages)

(personal)(friends of admins)

(not available)

“to page or to profile”Setup

5 steps1. create page 2. create profile * 3. invite freely people on your page 4. post on page 5. post on profile to keep track of analytics (keep it synced)

(limited to 5K)

“friends family and fools”

Our first experience

An analysis

“Who are our followers?”

“promoted links are insufficiently scoped”

“not all view/like/share/ are similar some are more important than others”

Grow

1. send email to prospects 2. select those that clicked 3. import in facebook 4. send personal invitation

4 steps(scope) (select)

(enter privacy) (respect privacy)

(batches)

“It’s there for those who seek”Import in facebook

(no special format, any csv will do)

2733Numbersemail campaign

915 email reads

128 clicks

64 invites (first batch)

25 friends (after 2h)

33%

100%

14%

39%

2733Numbersemail campaign

915 email reads

128 clicks

64 invites (first batch)

25 friends (after 2h)

33%

100%

14%

39%

“do not bother people”

“do not alert Facebook”

1,8%How many (business) friends do we have

friends

1 friend out of 55 people

Long term benefits“Fits into the sales cycle”

5 steps1. cluster friends of same organisation 2. feed them into sales pipeline into your CRM 3. use email integration like rapportive 4. establish feedback loop when sales makes new friends

Fun, Professional, Mix“Simplicity rules and do not be afraid to recycle”

7 platforms1. Fun rules on Facebook 2. Professional content works best on LinkedIn 3. Mix on twitter 4. Nothing yet on Google Plus (sorry google guys) 5. Instagram ? 6. Foresquare ?7. Pinterest ?

Where is Murphy“Challenges to overcome”

3 open questions1. sometimes it works, sometime it doesn’t 2. conversions are few 3. multiple languages

Monica Van HuylenbroeckThomas Cleenewerck

Marketing Coordinator @ YesplanFounder & Engineer @ YesplanCo-founder of SaaS companies Yesplan (2Rivers)

and Orderflow (Inceptive). Developer. SaaS software expert. Lean-startup practitioner and advisor.

Marketing Coordinator @ Yesplan. Linguist. Writer for Yesblog, indiestyle.be, Tempus Magazine.

www.yesplan.be!Yesplan is versatile software for efficient event planning