enabling mobile payments @ facebook hack tlv meetup
DESCRIPTION
The presentation our Co-Founder & Chief Product Dude, Eyal Kotler, gave about enabling mobile payments in iOS, Android or HTML5 apps. Presented on May 14th 2012 at the Facebook Hack TLV 1st Meetup in Tel Aviv, Israel.TRANSCRIPT
Eyal Kotler Co-Founder and Chief Product [email protected] Facebook Hack TLV Event
Shopping going Mobile
Wireless
Electronics
Entertainment
79% of smartphone consumers use their phones to help with their shopping experience
70% of consumers use smartphones while visiting a store
50% of younger users (under 45) already have smartphone
* Google Dec 2011
Smartphone shopping habits
How smartphone users shop on their mobile devices
InMobi May 2011
47%
22%
31%
Apps
Mobile Site
Both
The era of smartphones
P r o d u c t s a n d S e r v i c e s p u r c h a s e d v i a s m a r t p h o n e a m o n g U S u s e r s , Q 4 , 2 0 1 1
0% 20% 40% 60%
U.S. M-Commerce Sales To Reach $11.6 Billion In 2012
eMarketer Dec. 2011
Jewelry
Beauty
Office
Travel
Wireless
Clothing
Electronics
Entertainment
The HTML5 mobile trends
Wireless
Electronics
Entertainment
Internet is going mobile
The Major players investing in HTML5 web-based app
Social Commerce Platform
C u r r e nt s o l u t i o n s h av e d i s a d va nta g e s :
Developer issues
Timely and complex
Multiple integrations
Low conversion rates
PCI compliance
User issues
Complicated processes
Trust look and feel (EV)
Limited payment methods
The Problem
Multi Platform SDKs
Multiple PayIn Options
A complete in-app payment solution for mobile
applications Global PayOut
What is ZooZ
Our vision
Enter once, pay everywhere Standardized mobile checkout
Creating value for developers and users
Secure, quick and easy checkout
Enhanced dev. experience
Optimized secure checkout
Cross apps/platforms
Multiple payment options
Global developers payouts
Competitive processing fees
Introducing: ZooZ In-App Payments
ZooZ in Action
ZooZ processes the transaction using the user’s chosen method
and confirms a successful payment
User is prompted to choose a payment
method and presses the Pay button
User clicks on the checkout button in the
app, which triggers ZooZ checkout module
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