— qixi edition...stella mccartney chinese valentine’s mini program mechanism: • clear product...

Best Practices

— Qixi Edition —

TABLE OF CONTENTS

Fashion

2 Watch & Jewelry

1

3 Beauty

Fashion

© 2018 Curiosity China

H5 - BOTTEGA VENETA

KEY POINTS

Bottega Veneta Chinese Valentine’s Greetings

Mechanism: • Interactive H5 with

customizable Qixi greeting • Different user journey for

single users vs. couples

Objective: • Engage existing followers • Recruit new followers • Drive users to mini program

with aim to encourage spendingValentine’s Day

GreetingChoose to send a note or a gift

Continue alone or invite a your

sweetheart

Mini Program Code

Personalize a Qixi greeting

© 2018 Curiosity China

MINI PROGRAM - BOTTEGA VENETA

KEY POINTS

Bottega Veneta Limited Time Mini Program

Mechanism: • Introduce limited edition Chinese Valentine’s

Day products

Objective: • Drive sales for limited edition collection and

Chinese Valentine’s Day productsLanding Page Product DetailsProducts List Payment Page

© 2018 Curiosity China

WECHAT POST - BACCARAT

KEY POINTS

Baccarat WeChat Post

Mechanism: • Teaser to Mini Program • Send Chinese Valentine’s greetings

Objective: • Generate awareness about upcoming Mini

Program • Encourage spending during Chinese

Valentine’s period

Mini Program News FooterLanding Page

© 2018 Curiosity China

MINI PROGRAM - BACCARAT

KEY POINTS

Baccarat Mini Program

Mechanism: • Feature recommended products for Chinese

Valentine’ by gifting category: for her, for him, for us

• Detailed information on products

Objective: • Drive sales during Chinese Valentine’s period • Provides understanding about productsLanding Page Product DetailsProducts List Confirm

Payment

© 2018 Curiosity China

WECHAT POST - STELLA MCCARTNEY

KEY POINTS

Stella McCartney WeChat Post

Mechanism: • Teaser to Flash Sales Mini Program • List of physical retail stores

Objective: • Generate awareness about upcoming Mini

Program • Drive traffic to offline physical retail stores

Mini Program News Stores’ ListLanding Page

© 2018 Curiosity China

MINI PROGRAM - STELLA MCCARTNEY

KEY POINTS

Stella McCartney Chinese Valentine’s Mini Program

Mechanism: • Clear product details with exact dimensions • Categorization of products based on theme

Objective: • Improves shopping experience • Facilitate easier navigation to products

Landing Page Product DetailsProducts List Confirm Payment

© 2018 Curiosity China

H5 - BURBERRY

KEY POINTS

Burberry Chinese Valentine’s Quiz

Mechanism: • Quiz about personal life and relationship • Completing the quiz allows the user to shop

the latest collection

Objective: • Recommend products to match relationship

and couple • Drive sales for latest collection

Landing Page Results PageQuiz starts Shop latest collection

© 2018 Curiosity China

MINI PROGRAM - BURBERRY

KEY POINTS

Burberry Chinese Valentine’s Mini Program

Mechanism:

• Discover limited edition products only available in China through WeChat

Objective:

• Drive sales for Limited edition design

Product Info Payment PageLanding Page

W&J

© 2018 Curiosity China

MINI PROGRAM - CARTIER

KEY POINTS

Cartier Chinese Valentine’s Mini Program

Mechanism: • Introduce video about JUSTE UN CLOU

collection

Objective: • Capture attention of users to drive sales

Landing Page Product DetailsProducts’ List Confirm Payment

© 2018 Curiosity China

H5 - BVLGARI

KEY POINTS

Bvlgari Chinese Valentine’s Greetings

Mechanism: • Introduce a video to play Valentine’s

greetings • Limited time flash sales mini program

Objective: • Capture shoppers’ attention by displaying

greetings in an interactive manner • Create a hype to drive sales

Landing Page Play GreetingsProduct Details Confirm Payment

Beauty

© 2018 Curiosity China

H5 - YSL

KEY POINTS

YSL Chinese Valentine’s H5 Campaign

Mechanism: • Drive to WeChat Official Account

Objective: • Capture new followers on Official Account • Promote new products

Landing Page Product DetailsCampaign Details

Drive to Official Account

Thank You

@CuriosityChina@CuriosityChina

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