— qixi edition...stella mccartney chinese valentine’s mini program mechanism: • clear product...
TRANSCRIPT
Best Practices
— Qixi Edition —
TABLE OF CONTENTS
Fashion
2 Watch & Jewelry
1
3 Beauty
Fashion
© 2018 Curiosity China
H5 - BOTTEGA VENETA
KEY POINTS
Bottega Veneta Chinese Valentine’s Greetings
Mechanism: • Interactive H5 with
customizable Qixi greeting • Different user journey for
single users vs. couples
Objective: • Engage existing followers • Recruit new followers • Drive users to mini program
with aim to encourage spendingValentine’s Day
GreetingChoose to send a note or a gift
Continue alone or invite a your
sweetheart
Mini Program Code
Personalize a Qixi greeting
© 2018 Curiosity China
MINI PROGRAM - BOTTEGA VENETA
KEY POINTS
Bottega Veneta Limited Time Mini Program
Mechanism: • Introduce limited edition Chinese Valentine’s
Day products
Objective: • Drive sales for limited edition collection and
Chinese Valentine’s Day productsLanding Page Product DetailsProducts List Payment Page
© 2018 Curiosity China
WECHAT POST - BACCARAT
KEY POINTS
Baccarat WeChat Post
Mechanism: • Teaser to Mini Program • Send Chinese Valentine’s greetings
Objective: • Generate awareness about upcoming Mini
Program • Encourage spending during Chinese
Valentine’s period
Mini Program News FooterLanding Page
© 2018 Curiosity China
MINI PROGRAM - BACCARAT
KEY POINTS
Baccarat Mini Program
Mechanism: • Feature recommended products for Chinese
Valentine’ by gifting category: for her, for him, for us
• Detailed information on products
Objective: • Drive sales during Chinese Valentine’s period • Provides understanding about productsLanding Page Product DetailsProducts List Confirm
Payment
© 2018 Curiosity China
WECHAT POST - STELLA MCCARTNEY
KEY POINTS
Stella McCartney WeChat Post
Mechanism: • Teaser to Flash Sales Mini Program • List of physical retail stores
Objective: • Generate awareness about upcoming Mini
Program • Drive traffic to offline physical retail stores
Mini Program News Stores’ ListLanding Page
© 2018 Curiosity China
MINI PROGRAM - STELLA MCCARTNEY
KEY POINTS
Stella McCartney Chinese Valentine’s Mini Program
Mechanism: • Clear product details with exact dimensions • Categorization of products based on theme
Objective: • Improves shopping experience • Facilitate easier navigation to products
Landing Page Product DetailsProducts List Confirm Payment
© 2018 Curiosity China
H5 - BURBERRY
KEY POINTS
Burberry Chinese Valentine’s Quiz
Mechanism: • Quiz about personal life and relationship • Completing the quiz allows the user to shop
the latest collection
Objective: • Recommend products to match relationship
and couple • Drive sales for latest collection
Landing Page Results PageQuiz starts Shop latest collection
© 2018 Curiosity China
MINI PROGRAM - BURBERRY
KEY POINTS
Burberry Chinese Valentine’s Mini Program
Mechanism:
• Discover limited edition products only available in China through WeChat
Objective:
• Drive sales for Limited edition design
Product Info Payment PageLanding Page
W&J
© 2018 Curiosity China
MINI PROGRAM - CARTIER
KEY POINTS
Cartier Chinese Valentine’s Mini Program
Mechanism: • Introduce video about JUSTE UN CLOU
collection
Objective: • Capture attention of users to drive sales
Landing Page Product DetailsProducts’ List Confirm Payment
© 2018 Curiosity China
H5 - BVLGARI
KEY POINTS
Bvlgari Chinese Valentine’s Greetings
Mechanism: • Introduce a video to play Valentine’s
greetings • Limited time flash sales mini program
Objective: • Capture shoppers’ attention by displaying
greetings in an interactive manner • Create a hype to drive sales
Landing Page Play GreetingsProduct Details Confirm Payment
Beauty
© 2018 Curiosity China
H5 - YSL
KEY POINTS
YSL Chinese Valentine’s H5 Campaign
Mechanism: • Drive to WeChat Official Account
Objective: • Capture new followers on Official Account • Promote new products
Landing Page Product DetailsCampaign Details
Drive to Official Account
Thank You
@CuriosityChina@CuriosityChina