a provocation: where does content design fit?
Post on 16-Apr-2017
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A provocationWhere does content design fit?
@ScrollUK
The content is the service.
@ScrollUK
Code, visual design, etc support the the content so the user has the best, most useful experience of it.
@ScrollUK
Invitations to tender (ITTs) often don’t even mention content.
@ScrollUK
People managing projects are quite often more comfortable with the tech side too.
@ScrollUK
The expertise of a content designer isn’t clear. People don’t know what we do or when to use us.
@ScrollUK
Plain English it, replace the dummy text and get us through the service assessment.
@ScrollUK
It’s time to start challenging the way service design is done.
@ScrollUK
What if the content designer led discovery?
@ScrollUK
What if the content designer was the voice leading the direction of the project in the same way a content strategist would?
@ScrollUK
What is a content designer???
Scroll is the UK’s only full-service content company. We also provide training in digital content skills
through the Digital Content Academy.
Find out more at:
www.digitalcontent.academy www.scroll.co.uk
SCROLL
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