a guide to successful social selling

A Guide to Successful Social Selling

@aseemb aseem@socedo.com

Aseem Badshah

• Founder and CEO of Socedo – helps companies generate leads from social media data

• Created Uptown Treehouse – a social media agency in Los Angeles

• Have worked in social media for the last 7 years

About Me

Utilizing social media as a medium to make your sales

process more effective.

What Is Social Selling?

Two Steps in Social Selling

Step 1: Identify the Right Lead

Step 2: Connect and Engage

Lead Discovery

Bio/Profile Info•Job Title (CEO)•Company (Microsoft)•Profession (Marketing)• Interests (Music)•Hobbies (Athlete)

Stream/Topic Info•Who does your target engage with?

•What keywords do they use?•Events or Hashtags?•Specific articles?

Bio/Profile Data

Topic/Stream Data

ABC = ?

• Always Be Closing

• Always Be Coding

• Always Be Connecting

Join the Conversation, Learn and Engage before Selling

• Follow the lead on Twitter

• Favorite or Like their post

• Share/ReTweet their content

• View their LinkedIn profile

Light Touch

• Reply to a post/conversation

1. Address the lead by name

2. Make a comment on the topic of the post

3. Ask a light question

Medium Touch

Medium Touch

• Direct Call

• Email

• Facebook Message

• LinkedIn InMail

Heavy Touch

• Dedicate an hour everyday to Social Selling

• Follow 10 new target customers

• Respond to 5 Tweets (Ask a Question)

• ReTweet or Share 3 Messages

• Participate in a LinkedIn Group or Blog thread

• Experiment!

Make it a Habit & Scale Your Efforts

• Cold calling and emailing are becoming less effective everyday.

• Leads are no longer just a name and job title.

• Relationships and influence matters.

• Social media is coming out of the caveman days.

A New World of Sales

Questions?aseem@socedo.comwww.socedo.com

Learn more at blog.socedo.com