successful selling-in-today's-digital world
DESCRIPTION
Sales has changed - Have you? The sales landscape has changed yet most businesses still use outdated sales strategies. Isn't it time you changed?TRANSCRIPT
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Successful Selling
in Today’s Digital World!
... Grow your business with Branching Out Europe’s proven services.
Branching Out Europe’s Business Development Services:
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GET IN TOUCH NOW
Training
Sales
Digital Marketing
Social Media
Email Marketing
Online Presence
Lead Generation
Inside Sales
Sales Management
Social Media
Sales Fundamentals
Sales Mentoring
@
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How Many of You Have A Business Plan?
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How Many of You Have A Marketing Plan?
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How Many of You Have A Social Media Plan?
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Social or Business?
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
- Charles Darwin.
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57% -Of the sales process
has disappeared
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72% -Sales people using social
media outperform peers
23% more often
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66% -Of marketers say email
marketing delivers
excellent ROI
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23% -Engage in trigger point
communication
Only
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55% - Increase leads when
increasing their number of
landing pages
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Ready… Fire… Aim
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What’s Your Strategy?
1. Define your Audience
2. Set your Goals
4. Choose
your Platforms
5. Measure /
Benchmark
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Defining Your Mix?
• Social Media – an
integrated part of your
Marketing Mix
• Building your brand and
your reputation
• Optimum results
achieved through
sustained and
continuous outreach
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How Does This All Fit Together
Do you have the time, focus
& experience to do this?
Consistently, Continuously?
& Produce engaging, lead
generating content?
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Driving Traffic to Your Site
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Does Your Company Do Inbound Marketing?
•Nearly 60% of marketers
have adopted inbound
strategies, while 19%
unsure hot to categorise
efforts.
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How Integrated is Your Company's Inbound Marketing Strategy with Your Larger Marketing Strategy?
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Social Media
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Social Myths #1
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Social Myths #2
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Social Myths #3
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Social Myths #4
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What’s The Best Social Media Platform?
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What’s The Best Social Media Platform?
YOY Change
- 4% +13% +18% +1,047%
Unique Visits(000):
152226 37033 26201 27223 28113
0%
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Don’t Forget Mobile
YOY Change (Apps)
+88% +134 +86% +1,698% +114*
* No app data available
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Facebook Is Important
Monthly Users
1bn 200m 200m 40m 200m
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Consistency Across Platforms • You want the same consistency, in terms of information,
branding and content across each platform.
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Apps to Help
• There are hundreds of tools out there that help with
monitoring the ROI.
• Hootsuite, TweetDeck, Buffer, Twitonomy,
Commun.it, Crowdbooster are just a small number
of what's available.
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Why Lead Generation Is Like Dating
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Don’t Forget Traditional Sales Skills
Everyone lives by selling something.
Robert Louis Stevenson
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Sales is a Process
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Why You Still Need Sales Skills
Rapport
Credibility
Trust
"Every sale has five basic obstacles:
no need, no money, no hurry, no desire, no trust."
Zig Ziglar
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How You Can Get In Touch Phone:
+44 (0) 01633 279515
Email:
Online:
www.branchingouteurope.com
Twitter:
@BranchingOutEU