a guide to creating a professional and comprehensive overview for your venture presentation...
Post on 11-Jan-2016
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A Guide to Creating a Professional and Comprehensive Overview for Your Venture
Presentation Guidelines
2
Company Overview
• Present your mission clearly. Be short and to the point.
• This is your elevator pitch. You have five minutes to generate interest.
3
Problem Statement!
• What pain point are you addressing in your target market
• How big is the problem = Market size(Bottom-up & Top-down).- NOT MARKET RESEARCH “BS”.
• Highlight specific customers who expressed the pain
4
Your Solution Statement
• How are you going to address the pain point in your target market?- What is the economic impact?
• Detail products and benefits.
• Add a slide or two to show the architecture and where it fits. Don’t go overboard with technical detail.
5
Your Secret Sauce!
• Do you have a technology edge?Document it.
• Do you have patents pending?
• It is almost impossible to get funded on an execution strategy alone.
6
Competition
• List your top three competitors and highlight your advantages and how you will win.
• If you say NONE, you need to do more market analysis.
• Best to present in a table format.• Move the goal post on your competition.
This means change the ground rules. Demonstrate your knowledge.
7
Market Execution
• How will you win in the market?
• How will you sell the products?
• What is your Go-to-Market strategy?
8
How Will You Make Money?
• Present the high level financials that achieve profitability.
• Example: Rev./Sales – Cost of Sales = Profit.
• Have detailed handouts for financials in your briefcase.
9
Who Will Make This Happen?
• Who are the key team members?
• What are their backgrounds?
• Why will this team win?
• Where will you need to hire?
10
Use of Funds
• How much money do you need?
• Detailed timeline for key events to milestones with cash usage projections(Graph format).
• Be prudent with your cash flow projections.
11
Summary
• Three to four bullets
• Why are you different?
• Why will you win?
• Why should someone invest?
• When should they invest?
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