A Guide to Creating a Professional and Comprehensive Overview for Your Venture

Presentation Guidelines

2

Company Overview

• Present your mission clearly. Be short and to the point.

• This is your elevator pitch. You have five minutes to generate interest.

3

Problem Statement!

• What pain point are you addressing in your target market

• How big is the problem = Market size(Bottom-up & Top-down).- NOT MARKET RESEARCH “BS”.

• Highlight specific customers who expressed the pain

4

Your Solution Statement

• How are you going to address the pain point in your target market?- What is the economic impact?

• Detail products and benefits.

• Add a slide or two to show the architecture and where it fits. Don’t go overboard with technical detail.

5

Your Secret Sauce!

• Do you have a technology edge?Document it.

• Do you have patents pending?

• It is almost impossible to get funded on an execution strategy alone.

6

Competition

• List your top three competitors and highlight your advantages and how you will win.

• If you say NONE, you need to do more market analysis.

• Best to present in a table format.• Move the goal post on your competition.

This means change the ground rules. Demonstrate your knowledge.

7

Market Execution

• How will you win in the market?

• How will you sell the products?

• What is your Go-to-Market strategy?

8

How Will You Make Money?

• Present the high level financials that achieve profitability.

• Example: Rev./Sales – Cost of Sales = Profit.

• Have detailed handouts for financials in your briefcase.

9

Who Will Make This Happen?

• Who are the key team members?

• What are their backgrounds?

• Why will this team win?

• Where will you need to hire?

10

Use of Funds

• How much money do you need?

• Detailed timeline for key events to milestones with cash usage projections(Graph format).

• Be prudent with your cash flow projections.

11

Summary

• Three to four bullets

• Why are you different?

• Why will you win?

• Why should someone invest?

• When should they invest?