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HAMBURG PORT AUTHORITY MAY 2019
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Hamburg Focused Forum, Intermodal Europe 2019
07th November 2019, Hamburg
Dr. Phanthian Zuesongdham | Head of Digital & Business Transformation | Hamburg Port Authority
A digital transformation journey through
collaboration in port community
Port of the Future
HAMBURG PORT AUTHORITY MAY 2019 2
2.92 Mil. Trucks
Facts & Figures
136 Mil. Tons of
Throughputs
> 8,700 Vessel Calls
68,000 Train
connections
7,200 Hectares900,000 Cruise
Passengers
HAMBURG PORT AUTHORITY MAY 2019 3
Our Challenge # 1
Port in the middle of the City!
HAMBURG PORT AUTHORITY MAY 2019SEITE 4 07./08.09.2017
Digital Change in the
Port IndustryDisruption existing business models
Our Challenge # 2
HAMBURG PORT AUTHORITY MAY 2019
Emergence of New Players in the Industry: Examples
5
HAMBURG PORT AUTHORITY MAY 2019
The roles of supply chain actors will change? But how and how fast?
6
HAMBURG PORT AUTHORITY MAY 2019
Digitalisation @PortOfHamburg
7
Exploring for Excellences Co-creation and Co-petition Thinking in Ecosystems
HAMBURG PORT AUTHORITY MAY 2019
smartPORT Hamburg – Strategic Areas of Actions
I N F R AS T R U C T U R ET R AF F I C & C AR G O
F L O WS U S TAI N A B I L I T Y
HAMBURG PORT AUTHORITY MAY 2019
Transforming Port of Hamburg to a Digital Leader
ENVIRONMENT &
ENERGYGOVERNANCE
PORT OPERATION
PEOPLE
ECONOMY
MOBILITY &
TRANSPORT
PHYSICAL PORT
INFRASTRUCTURE
DIGITAL
INFRASTRUCTURE
AND APPLICATION
8 Dimensions of
smartPORT
Framework
Source: HPA (2018)
HAMBURG PORT AUTHORITY MAY 2019
Hamburg
as an
Innovation Platform
HAMBURG PORT AUTHORITY MAY 2019 11
Thank you!
Hamburger Port Authority AöR
Neuer Wandrahm 4
20457 Hamburg
Germany
Dr. Phanthian ZuesongdhamHead of Digital & Business Transformation
Head of smartPORT Programme Management
phanthian.zuesonghdam@hpa.hamburg.de
@PZuesongdhamConnect me at:
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