a digital transformation journey through …...a digital transformation journey through...

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HAMBURG PORT AUTHORITY MAY 2019 © HPA-Bildarchiv: Andreas Schmidt -Wiethoff Hamburg Focused Forum, Intermodal Europe 2019 07th November 2019, Hamburg Dr. Phanthian Zuesongdham | Head of Digital & Business Transformation | Hamburg Port Authority A digital transformation journey through collaboration in port community Port of the Future

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Page 1: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

© H

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Hamburg Focused Forum, Intermodal Europe 2019

07th November 2019, Hamburg

Dr. Phanthian Zuesongdham | Head of Digital & Business Transformation | Hamburg Port Authority

A digital transformation journey through

collaboration in port community

Port of the Future

Page 2: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019 2

2.92 Mil. Trucks

Facts & Figures

136 Mil. Tons of

Throughputs

> 8,700 Vessel Calls

68,000 Train

connections

7,200 Hectares900,000 Cruise

Passengers

Page 3: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019 3

Our Challenge # 1

Port in the middle of the City!

Page 4: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019SEITE 4 07./08.09.2017

Digital Change in the

Port IndustryDisruption existing business models

Our Challenge # 2

Page 5: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

Emergence of New Players in the Industry: Examples

5

Page 6: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

The roles of supply chain actors will change? But how and how fast?

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Page 7: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

Digitalisation @PortOfHamburg

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Exploring for Excellences Co-creation and Co-petition Thinking in Ecosystems

Page 8: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

smartPORT Hamburg – Strategic Areas of Actions

I N F R AS T R U C T U R ET R AF F I C & C AR G O

F L O WS U S TAI N A B I L I T Y

Page 9: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

Transforming Port of Hamburg to a Digital Leader

ENVIRONMENT &

ENERGYGOVERNANCE

PORT OPERATION

PEOPLE

ECONOMY

MOBILITY &

TRANSPORT

PHYSICAL PORT

INFRASTRUCTURE

DIGITAL

INFRASTRUCTURE

AND APPLICATION

8 Dimensions of

smartPORT

Framework

Source: HPA (2018)

Page 10: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019

Hamburg

as an

Innovation Platform

Page 11: A digital transformation journey through …...A digital transformation journey through collaboration in port community Port of the Future HAMBURG PORT AUTHORITY MAY 2019 2 2.92 Mil

HAMBURG PORT AUTHORITY MAY 2019 11

Thank you!

Hamburger Port Authority AöR

Neuer Wandrahm 4

20457 Hamburg

Germany

Dr. Phanthian ZuesongdhamHead of Digital & Business Transformation

Head of smartPORT Programme Management

[email protected]

@PZuesongdhamConnect me at: