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  • HAMBURG PORT AUTHORITY MAY 2019

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    Hamburg Focused Forum, Intermodal Europe 2019

    07th November 2019, Hamburg

    Dr. Phanthian Zuesongdham | Head of Digital & Business Transformation | Hamburg Port Authority

    A digital transformation journey through

    collaboration in port community

    Port of the Future

  • HAMBURG PORT AUTHORITY MAY 2019 2

    2.92 Mil. Trucks

    Facts & Figures

    136 Mil. Tons of

    Throughputs

    > 8,700 Vessel Calls

    68,000 Train

    connections

    7,200 Hectares 900,000 Cruise

    Passengers

  • HAMBURG PORT AUTHORITY MAY 2019 3

    Our Challenge # 1

    Port in the middle of the City!

  • HAMBURG PORT AUTHORITY MAY 2019SEITE 4 07./08.09.2017

    Digital Change in the

    Port Industry Disruption existing business models

    Our Challenge # 2

  • HAMBURG PORT AUTHORITY MAY 2019

    Emergence of New Players in the Industry: Examples

    5

  • HAMBURG PORT AUTHORITY MAY 2019

    The roles of supply chain actors will change? But how and how fast?

    6

  • HAMBURG PORT AUTHORITY MAY 2019

    Digitalisation @PortOfHamburg

    7

    Exploring for Excellences Co-creation and Co-petition Thinking in Ecosystems

  • HAMBURG PORT AUTHORITY MAY 2019

    smartPORT Hamburg – Strategic Areas of Actions

    I N F R AS T R U C T U R E T R AF F I C & C AR G O

    F L O W S U S TAI N A B I L I T Y

  • HAMBURG PORT AUTHORITY MAY 2019

    Transforming Port of Hamburg to a Digital Leader

    ENVIRONMENT &

    ENERGY GOVERNANCE

    PORT OPERATION

    PEOPLE

    ECONOMY

    MOBILITY &

    TRANSPORT

    PHYSICAL PORT

    INFRASTRUCTURE

    DIGITAL

    INFRASTRUCTURE

    AND APPLICATION

    8 Dimensions of

    smartPORT

    Framework

    Source: HPA (2018)

  • HAMBURG PORT AUTHORITY MAY 2019

    Hamburg

    as an

    Innovation Platform

  • HAMBURG PORT AUTHORITY MAY 2019 11

    Thank you!

    Hamburger Port Authority AöR

    Neuer Wandrahm 4

    20457 Hamburg

    Germany

    Dr. Phanthian Zuesongdham Head of Digital & Business Transformation

    Head of smartPORT Programme Management

    phanthian.zuesonghdam@hpa.hamburg.de

    @PZuesongdhamConnect me at:

    mailto:phanthian.zuesonghdam@hpa.hamburg.de

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