a cautionary tale about poor ebook markup - ebookcraft 2014 - liza daly

ebook craft: !a cautionary tale

Liza Daly ~ @liza!VP, Engineering!

Safari

We’re here to talk about craft.

Does craft matter?

To READERS?

To PUBLISHERS?

1. Make a print book.!2. ???!3. Profit!

The Gallery of Regrettable Ebooks

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WHO CARES,NERD?

THE READER

THE BOSS

THE READER

“I want to bring to your attention that tables are not accessible through screen readers in some of the books added in 2012-13. !My screen reader (JAWS) informs that that the tables are simply images and cannot be read. Please correct this issue as it leads to the incomplete understanding of topics discussed in the books. !It is surprising that this issue went unnoticed while performing an accessibility compliance check.”

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THE BOSS

1. Make an ebook.!2. People read it.!3. Profit!

Subscription models make money the way

websites make money…

…by getting people to look at things.

Subscription Engine Optimization

“Metadata is important for discovery.”

“Metadata Markup is important for discovery.”

Search engines can’t find what they can’t see.

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Ebook markup is no longer hidden.

Ebook semantics are here, they just aren’t evenly distributed yet.

Analytics

Does this work?

86

6

56%

Our promise to our readers:!!

1. We’re never going to feature a book that’s not accessible.!!

2. We won’t feature a book you can’t really use.!!

3. We won’t promote books that are butt-ugly.

High-quality ebooks are discovered and read more, and make more money for

authors and publishers.

Thanks!! Liza Daly ~ @liza

http://www.flickr.com/photos/bibliodyssey/5389599178/sizes/l/http://www.flickr.com/photos/bibliodyssey/5157996166/sizes/o/

Public domain images: !British Library Cornell University Library Getty Library of Congress Missouri State Archives National Library NZ Nationaal Archief University of Washington US National Archives