913.888.0772 | imodules.com micro-campaigns equal mega impact presented by creighton coover &...

913.888.0772 | imodules.com

Micro-Campaigns Equal Mega Impact

Presented by Creighton Coover & Courtney Nichols

913.888.0772 | imodules.com

Creating a Brand

Give your campaign an identityWhat is the impetus for your campaign?• A natural disaster hit your campus• “Out-give” your rival• Save the clock tower• Just because you love your school• Creative geniuses in marketing

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Southern Miss Gold Rush

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Utilizing Social Media

Shout it from the rooftopsTie it all together• Facebook – make sure the Moms know• Email – busy bees on the go• Twitter – use the power of #Hashie• Instagram – a picture is worth a thousand words• Landing page – give them a hub to flock to

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Lasallian Day of Giving

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Creative Marketing

Stand out in a crowdWhy should I give to THIS campaign?• TMZ – if you have celebrities use them• Quid pro quo – use the help of a donor• People like You Tube – make a video• Mr. President – meaningful messages

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Fund the Flame

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Email Marketing

Open it don’t delete itGive them a reason to open your email• “Oh yeah I saw that on Facebook” – consistent

branding• The Amazing Race – make it a competition• Class warfare – targeted communications• Short and sweet – quick read for a quick campaign

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IUP 15K 20K In a Day

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Simplified Giving Form

Short campaign = short formHow to make your form as quick as greased lightning• Giving buttons• Pre-populate the form• Don’t focus on the data – wait, what?• Mobile friendly, mobile friendly, mobile friendly

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Mississippi College Giving Buttons

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THANK YOU!

Courtney and I appreciate you attending this session and if you have any question about the materials presented today please feel free to contact us at ccoover@imodules.com & cnichols@imodules.com