9 tips for an integrated video & social strategy
Post on 19-Jul-2015
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+ @wistia @sproutsocial
Kristen CraftDirector of Partnerships
@thecrafty
Andrew CaravellaVP of Marketing
@andrewcaravella
+ @wistia @sproutsocial
Video hosting built for
business – 100k customers
A resource for learning how to
make great business video
A video production company
or marketing agency
What’s Wistia?
+ @wistia @sproutsocial
Why Video?
Conveys complex information
Builds rapport
Humanizes your company
+ @wistia @sproutsocial
1 billionFacebook
video views
per day
50%of U.S. Facebook
users watch at least
one video per day
76%of Americans
discover videos
on Facebook
Why Video and Social?
adweek.com/socialtimes/1b-daily-video-views/440384 • insights.fb.com/2015/01/07/new-universal-language • media.fb.com/2015/01/07/what-the-shift-to-video-means-for-creators
+2
2 • Video ≠ “One-and-Done”
Attract followers
with each new
video you make
Different topics
attract different
followers
Regularity
will help you
improve
+3
Make multiple
videos if need be
People have
short attention
spans
Multiple, shorter
videos are easier
to browse
3 • Shorter is Better
+5
Read your script
until it feels natural
Don’t try to
wing it
Do a table read
with others
5 • You Need a Script
+6
Many initiatives are
stronger with video
Video shouldn’t
exist in a vacuum
6 • Tie Video Into Existing Goals
+7
7 • Share Your Videos on Social
Make content
suited to the
context
Pick a good
thumbnail
Give people
video shoutouts
+ @wistia @sproutsocial
Where to Share? Facebook!
25%more engagement
on Facebook
posts with videos
3xmore videos
uploaded by SMBs
every year
2xmore SMBs are
posting videos to
Facebook year
over year
thedrum.com/news/2014/04/22/videos-lead-25-more-engagement-facebook-adobe-finds-while-fridays-are-best-post • adweek.com/socialtimes/smbs-videos/439572
+8
8 • Pay Attention to Analytics
Iterate and
improveLook at more
than view count
Focus on play rate
and engagement
rate
+ @wistia @sproutsocial
Kristen CraftDirector of Partnerships
@thecrafty
Andrew CaravellaVP of Marketing
@andrewcaravella
Questions?
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