9 tips for an integrated video and social strategy
TRANSCRIPT
9 Tips for an Integrated Video & Social Strategy
PRESENTED BY
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Kristen CraftDirector of Partnerships
@thecrafty
+What’s Wistia?We are:
• Video hosting built for business - 100k customers• A resource for learning how to make great business video
We are not:• A video production company or marketing agency
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Why video?
• Conveys complex info
• Builds rapport
• Humanizes your company
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two minutes
Why video?
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Why video?
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Why video?
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9 Tips for a Better Video & Social Strategy
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Share what you know.
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Share what you know:
Teach others Be helpful
Demonstrate your expertise Build trust
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Video “one-and-done”
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Video “one-and-done”:
Attract followers with each new video you make Different topics attract different followers
Regularity will help you improve
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Shorter is better.
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Shorter is better:
People have short attention spans Make multiple videos if need be
Multiple, shorter videos are easier to browse
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Be authentic
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Be authentic:
Don’t hire “talent” Show the faces behind your company
Put on a friendly face
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You need a script
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You need a script:
Don’t try to wing it Read your script until it feels natural
Do a table read with others
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Tie video into existing goals
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Tie video into existing goals:
Many initiatives are stronger with video Video shouldn’t exist in a vacuum
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Share your videos on social
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Share your videos on social:
Pick a good thumbnail Make content suited to the context
Give people video shoutouts
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Pay attention to analytics
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Pay attention to analytics:
Look at more than view count Iterate and improve
Focus on play rate and engagement rate
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Don’t try to go viral
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Don’t try to go viral:
It’s like winning the lottery Usually, viral isn’t helpful
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Some examples of companies doing video well
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Kristen Craft@thecrafty
Question time!
Sprout helps with…
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Engagement
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• Queue posts to send at the best times.
• Simultaneously post to multiple networks.
• Schedule months of content in advance.
Publishing
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• Export presentation-ready reports.
• Pull data on your top social content.
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Analytics
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• Manage your Inbox as a team.
• Turn any message into a task.
• Utilize our Zendesk and UserVoice integrations.
Collaboration
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