9 steps to running your own tedx

Post on 08-Jul-2015

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Ever considered hosting at TEDx event at your school or organization? Wondering what it takes to make it happen? Well let us help! Join TEDx expert Brenda Petersen and her trusty sidekick Michael Boll as they share their how-to for hosting your own TEDx event. Brenda and Michael share lessons learned from their experience coordinating TEDxConcordiaShanghai 2014. Participants will walk away with tons of practical advice including: How to work with TEDx organizers Preparing speakers Event preparation and logistics Marketing Ticket sales Public relations and media Recording the event

TRANSCRIPT

10 Steps to Hosting a TEDx Event

Brenda Petersen and Michael Boll

Concordia International School Shanghai Michael.Boll@concordiashanghai.org Brenda.Petersen@concordiashanghai.org

9 Steps to Hosting a TEDx Event TEDx.ConcordiaShanghai.org

2

Take Aways

Why?

Theme

Organizing Committee

Capturing the Event

Preparing Speakers

Marketing

Website

Working with TED

Timeline

#fails

3

About UsMichael and Brenda

4

Michael Boll

5

@AutismPodcast MichaelBoll.Me

Brenda Petersen

brenda.Petersen@ConcordiaShanghai.org

6

7

Tinyurl.com/ConcordiaTedx

TEDx Intro8

Student Sample9

Start with the why Should you do it?

10

Picking The Theme11

TEDx Organizing Committee

You think students are hard to work with…

12

Major Roles

Project Manager

Marketing Magician

Media Monster

Presentation Master

Website Warlock

13

Minor Roles

Graphic Design and Publications

Event Manager (Day of)

Keynote/PPT Manager

Emcee

14

Capturing the Eventa life time of memories

15

Sound Is Everything

Test in advance

16

Video Team

Single Camera

Team of cameras

Tricaster

17

Tech Rehearsal

Super awesome time to practice the speeches too

Adds a level of intensity

18

Live Stream

19

Preparing Speakers

20

Marketing21

Difficult Part

Social media channels

Contact local magazines

Contact other schools and organizations

Build relationships

22

Artwork

Larger posters

Business cards

23

Scale!24

Helpful Services25

EventBrite

Free up front (takes percentage of sales)

Collects personal information

Print tickets

Builds mailing list for future events

Social Media and website integration

26

MailChimp

Free for your needs

Great email templates

Helps pass spam filters

27

Google Drive

Share, share, share

Organize, organize, organize

Next year, next year, next year

28

JotForm.Com

Forget email

Dumps to Google Spreadsheet

29

Project management

Asana

Trello

30

Website TEDx.ConcordiaShanghai.Org

31

WordpressCustomizr Theme

32

Website Uses

Center for all communicaitons

Ticket sales

Speaker recruitment

Media distribution

Event information

Schedule

33

Working With TEDTheir brand is very important to them

34

http://www.ted.com/participate/organize-a-local-tedx-event

35

The Process

Takes a minimum of eight weeks to get approval

100 or 400 attendees

Hold the event

Complete the after action requirements

36

TimelineStep-by-Step

37

Step-By-Step

Find a partner

Decide on date

Build team

Create artwork

Begin marketing

Get license

Recruit speakers

Rehearse and support

Start ticket sales

Prep for recordings

Decorate the place

GO!

38

Our Mistakes#Fail

39

Mike40

#FailFace

Recordings Stunk!41

We had Keynote/PowerPoint Problems

42

Did Not Do a Tech Rehersal

43

Give LOTS of Time For TED Emails

44

Brenda45

46

@AutismPodcast | MichaelBoll.me

InnovativePD.com/Feedback

Thank You

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