9 steps to running your own tedx
DESCRIPTION
Ever considered hosting at TEDx event at your school or organization? Wondering what it takes to make it happen? Well let us help! Join TEDx expert Brenda Petersen and her trusty sidekick Michael Boll as they share their how-to for hosting your own TEDx event. Brenda and Michael share lessons learned from their experience coordinating TEDxConcordiaShanghai 2014. Participants will walk away with tons of practical advice including: How to work with TEDx organizers Preparing speakers Event preparation and logistics Marketing Ticket sales Public relations and media Recording the eventTRANSCRIPT
10 Steps to Hosting a TEDx Event
Brenda Petersen and Michael Boll
Concordia International School Shanghai [email protected] [email protected]
Take Aways
Why?
Theme
Organizing Committee
Capturing the Event
Preparing Speakers
Marketing
Website
Working with TED
Timeline
#fails
3
About UsMichael and Brenda
4
Michael Boll
5
@AutismPodcast MichaelBoll.Me
TEDx Intro8
Student Sample9
Start with the why Should you do it?
10
Picking The Theme11
TEDx Organizing Committee
You think students are hard to work with…
12
Major Roles
Project Manager
Marketing Magician
Media Monster
Presentation Master
Website Warlock
13
Minor Roles
Graphic Design and Publications
Event Manager (Day of)
Keynote/PPT Manager
Emcee
14
Capturing the Eventa life time of memories
15
Sound Is Everything
Test in advance
16
Video Team
Single Camera
Team of cameras
Tricaster
17
Tech Rehearsal
Super awesome time to practice the speeches too
Adds a level of intensity
18
Live Stream
19
Preparing Speakers
20
Marketing21
Difficult Part
Social media channels
Contact local magazines
Contact other schools and organizations
Build relationships
22
Artwork
Larger posters
Business cards
23
Scale!24
Helpful Services25
EventBrite
Free up front (takes percentage of sales)
Collects personal information
Print tickets
Builds mailing list for future events
Social Media and website integration
26
MailChimp
Free for your needs
Great email templates
Helps pass spam filters
27
Google Drive
Share, share, share
Organize, organize, organize
Next year, next year, next year
28
WordpressCustomizr Theme
32
Website Uses
Center for all communicaitons
Ticket sales
Speaker recruitment
Media distribution
Event information
Schedule
33
Working With TEDTheir brand is very important to them
34
http://www.ted.com/participate/organize-a-local-tedx-event
35
The Process
Takes a minimum of eight weeks to get approval
100 or 400 attendees
Hold the event
Complete the after action requirements
36
TimelineStep-by-Step
37
Step-By-Step
Find a partner
Decide on date
Build team
Create artwork
Begin marketing
Get license
Recruit speakers
Rehearse and support
Start ticket sales
Prep for recordings
Decorate the place
GO!
38
Our Mistakes#Fail
39
Mike40
#FailFace
Recordings Stunk!41
We had Keynote/PowerPoint Problems
42
Did Not Do a Tech Rehersal
43
Give LOTS of Time For TED Emails
44
Brenda45
46
Thank You