7 digital experiences that will delight your customers

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7 Digital Experiences that Will Delight Your Customers

© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail

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Forget what you thought you knew about your customers. Digitization is changing everything.@CiscoRetail

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They want hyper-relevant experiences.You have to know your customers – what they want, when they want it and how they want it. @CiscoRetail

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They want more value.Value to your customers means efficiency, savings and new ways to engage digitally.

@CiscoRetail

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Efficiency: Deliver services that save them time with greater convenience.

@CiscoRetail

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Solutions that will make their experiences more efficient:

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Checkout optimization

Dynamic digital signage

In-store wayfinding/ augmented

reality

78% 74% 69%

@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"

7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential@CiscoRetail

Savings:Deliver relevant offers digitally based on location and purchase history.

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Solutions that will deliver relevant promotions and offers at the point of sale:

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Special offers via mobile device

Targeted offers via digital signage

78% 78%

@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"

9© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

Engagement:Deliver digital experiences that differentiate your brand.

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Solutions that will enable you to engage with customers and build a community:

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Reviews Product Recommender

71% 71%

@CiscoRetail “The Hyper-Relevant Retailer Around the World, Insight Is Currency, Context Is King, 2015"

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Emerging markets are leading the way with their use of mobile devices and apps.

@CiscoRetail

12© 2015 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialSee how digital habits and behaviors compare

in different countries. View infographic >

China:• Showed highest interest in all 19

retail concept tests• Are more than twice as likely to use a smartphone to help them shop in a store

• Want improved personalization above all other improvements

India:• Use third-party shopping apps once per week

• 50% show satisfaction shopping online

@CiscoRetail

They lead the demand for hyper-relevant experiences:

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Every transaction and piece of customer data must be secure.It’s no secret. If you want customers to give you data about themselves, you must make sure it is protected.

@CiscoRetail

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Capitalize on the Digital Revolution

Think Differently

Architect Dynamic Digital

Experiences

Protect the Trust You’ve Earned

@CiscoRetail

Innovate to

Differentiate

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DifferentiationRequires

InnovationRequires

InsightsRequires

DataRequires

Connections

Cisco Drives the Ability to Differentiate

@CiscoRetail

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87%of CEOs

think going digital

is crucial

7%actually have

a digital strategy

Only

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