7 actionable strategies to compete by bryson meunier

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Bryson Meunier, SEO Director, Vivid Seats

SUCCESSFUL WHITE HAT SEO IN SPAMMY INDUSTRIES

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Organic Search Traffic Up 68%

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▪  Monitor your link profile and disavow negative SEO aggressively. ▪  Focus on quality, rather than quantity of links ▪  Become an early adopter when it comes to Google announced ranking

boosts ▪  Test messaging and site changes ▪  Forecasting and changing course based on adherence to expected results ▪  Create pages that work for users, even more than search engines ▪  Make sure you have established social channels

7 Actionable Strategies to Compete

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Monitor your link profile and disavow negative SEO

aggressively

#SMX #12a1 @BrysonMeunier Source: Ahrefs

#SMX #12a1 @BrysonMeunier Source: Ahrefs

#SMX #12a1 @BrysonMeunier Source: Ahrefs

#SMX #12a1 @BrysonMeunier Source: Ahrefs

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Focus on quality, rather than quantity of links

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#SMX #12a1 @BrysonMeunier Source: Moz

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“Getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR”

Andre Weyher, ex-Google Search Quality member, on quality links in 2012

Source: JamesNorquay.com

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Insert new line graphs of quality link trends

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Become an early adopter when it comes to Google announced

ranking boosts

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#SMX #12a1 @BrysonMeunier

#SMX #12a1 @BrysonMeunier

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Test messaging and site changes

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Source: Siege Media

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“Over the years, Google would make the data in its logs the key to evolving its search engine […] It would not only take note of user behavior in its released products but measure such behavior in countless experiments to test out new ideas and various improvements.” Source: In the Plex, by Steven Levy

(2011)

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Forecast and change course based on adherence to expected results

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Source: Google Trends

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Source: Pinterest Engineering

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Create pages that work for users, even more than search engines

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Source: Google Inside Search

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#SMX #12a1 @BrysonMeunier

#SMX #12a1 @BrysonMeunier Source: Ahrefs

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Make sure you have established social channels

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BLOCK FAKE FOLLOWERS

Source: TwitterAudit.com

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Source: TwitterAudit.com Source: SEObytheSea.com

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Source: Google Trends

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3 Principles for Sustainable Organic Search Success

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1. Be Like Google

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2. Leave Nothing to Chance

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3. Don’t Be A Jerk

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THANK YOU!

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