7 actionable strategies to compete by bryson meunier
TRANSCRIPT
#SMX #12a1 @BrysonMeunier
Bryson Meunier, SEO Director, Vivid Seats
SUCCESSFUL WHITE HAT SEO IN SPAMMY INDUSTRIES
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Organic Search Traffic Up 68%
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▪ Monitor your link profile and disavow negative SEO aggressively. ▪ Focus on quality, rather than quantity of links ▪ Become an early adopter when it comes to Google announced ranking
boosts ▪ Test messaging and site changes ▪ Forecasting and changing course based on adherence to expected results ▪ Create pages that work for users, even more than search engines ▪ Make sure you have established social channels
7 Actionable Strategies to Compete
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Monitor your link profile and disavow negative SEO
aggressively
#SMX #12a1 @BrysonMeunier Source: Ahrefs
#SMX #12a1 @BrysonMeunier Source: Ahrefs
#SMX #12a1 @BrysonMeunier Source: Ahrefs
#SMX #12a1 @BrysonMeunier Source: Ahrefs
#SMX #12a1 @BrysonMeunier
Focus on quality, rather than quantity of links
#SMX #12a1 @BrysonMeunier Source: Moz
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier Source: Moz
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier
“Getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR”
Andre Weyher, ex-Google Search Quality member, on quality links in 2012
Source: JamesNorquay.com
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#SMX #12a1 @BrysonMeunier
Insert new line graphs of quality link trends
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Become an early adopter when it comes to Google announced
ranking boosts
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier
Test messaging and site changes
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Source: Siege Media
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“Over the years, Google would make the data in its logs the key to evolving its search engine […] It would not only take note of user behavior in its released products but measure such behavior in countless experiments to test out new ideas and various improvements.” Source: In the Plex, by Steven Levy
(2011)
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Forecast and change course based on adherence to expected results
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Source: Google Trends
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Source: Pinterest Engineering
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Create pages that work for users, even more than search engines
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Source: Google Inside Search
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#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier
#SMX #12a1 @BrysonMeunier Source: Ahrefs
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Make sure you have established social channels
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BLOCK FAKE FOLLOWERS
Source: TwitterAudit.com
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Source: TwitterAudit.com Source: SEObytheSea.com
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Source: Google Trends
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3 Principles for Sustainable Organic Search Success
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1. Be Like Google
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2. Leave Nothing to Chance
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3. Don’t Be A Jerk
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THANK YOU!
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