6 core self-promotion strategies (lou's labs traning webinar-oct 18th)

1

Lou’s Labs

2

LOU’S LABS

Welcome!

Thanks for being here!

4

LOU’S LABS

This week...

SELF-PROMOTION STRATEGIESBOOK YOURSELF SOLID

COPYRIGHT 2013 LOU BORTONE

6 Self-Promo Strategies1.Networking

2.Direct Outreach

3.Referrals

4.Speaking

5.Writing

6.Web

VIA BOOK YOURSELF SOLID

COPYRIGHT 2013 LOU BORTONE

Networking

•Come from a “service” mentality

•Provide genuine value to others

•Listen attentively

•Make a connection!

COPYRIGHT 2013 LOU BORTONE

Networking Strategy• Use the 50/50 networking rule• Share who you know, what you know and

how you feel• Take it up a notch by sending books and

articles to your network• Use formal and informal networking to

enhance your connection factor

COPYRIGHT 2013 LOU BORTONE

50/50 Networking Rule

• 50% of your efforts to prospects• 50% of your efforts to colleagues• Share your “intangibles”• your knowledge• your network• your compassion

COPYRIGHT 2013 LOU BORTONE

Direct Outreach

1. Don’t be the noise that interrupts their quiet

2. Avoid sending an outreach method that breaks down

3. Use the VITL approach to ensure that messages are acted upon

COPYRIGHT 2013 LOU BORTONE

Direct Outreach• You have to earn their attention, not

demand it!• People won’t listen to unsolicited

outreach...• When your first contact focuses on

THEM in a personal way, you’re on the right track.

COPYRIGHT 2013 LOU BORTONE

Direct Outreach• Do your homework• Be authentic and transparent• Use the VITL approach:• Valuable• Individualized• Targeted• Legitimate

COPYRIGHT 2013 LOU BORTONE

Direct OutreachRelationships Matter

Connections Rock!

With social media, you are “six degrees” (or less) away from virtually anyone on the planet

JVs and strategic alliances are BIG biz builders

I use Contactually to keep in touch and nurture relationships...

Networking/ Outreach Tip:Contactually.com

CONTACTUALLY.COM

CONTACTUALLY.COMHTTP://WWW.CONTACTUALLY.COM/I/HEALJZCT

CONTACTUALLY.COM

CONTACTUALLY.COM

COPYRIGHT 2013 LOU BORTONE

Referral StrategyLearn how to approach the referral process in phases so that each referral builds upon itself

In other words...

“You gotta give action to get action...”

IN THE WORDS OF “SWIMMING WITH SHARKS” BUDDY ACKERMAN...

COPYRIGHT 2013 LOU BORTONE

Referrals

Pre-Referral Work:

Before you ask for a referral, think it through

COPYRIGHT 2013 LOU BORTONE

Referrals

Seize the Day Referral Work:

Don’t Delay - Ask for the Referral

COPYRIGHT 2013 LOU BORTONE

Referrals

Post-Referral Work:

Follow up or you’ll hear nothing by crickets chirp!

COPYRIGHT 2013 LOU BORTONE

Speaking Strategy

• Speak to self-promote & share the fruits of your knowledge

• Get booked to speak by identifying the organizations who serve your target market

• Use the 6-step guide to organizing your presentation

• Deliver your message & make it sizzle

COPYRIGHT 2013 LOU BORTONE

COPYRIGHT 2013 LOU BORTONE

Speaking

• Conference calls

• Webinars

• Teleseminars

• Live events

• AHSTIPTO offers (Lou’s Labs)

• Even Google Hangouts!

COPYRIGHT 2013 LOU BORTONE

6-Step Guide

1. Tell them the takeaway

2. Set the stage. Create interest.

3. Share your basket of goodies

4. Summarize the key points

5. Save time for Q & A

6. Close. Thank you’s & how to connect

COPYRIGHT 2013 LOU BORTONE

Writing Strategy

Write to educate the people you serve and promote the services you sell...

If you can speak, you can write

COPYRIGHT 2013 LOU BORTONE

Writing Strategy

Part 1: Plan It

Part 2: Create It

Part 3: Share It

COPYRIGHT 2013 LOU BORTONE

Plan It

Decide the Subject

Choose an Ideal Topic

Clarify the Objective

COPYRIGHT 2013 LOU BORTONE

Create It

Create an Attention-Grabbing Title

Write the Introduction

Write the Body

Write the Conclusion

COPYRIGHT 2013 LOU BORTONE

Share It

Get Published on the Web

Get Published in Print

COPYRIGHT 2013 LOU BORTONE

Web Strategy

1. Who is coming to the page?

2. What do you want them to do?

3. How are you going to get them to do it?

3 Key Web Questions:

COPYRIGHT 2013 LOU BORTONE

Two Web Essentials

• Enticement

• Offer visitors something of value

• Put the good stuff front & center

• Consumption

• Follow up & help them consume your info (autoresponders)

5 Steps toRockstar Success1. Extreme Brand Makeover2. Constant Killer Content3. Smart Social Media4. Create Kickass Videos5. Master Marketing Plan

AN OFFER YOU CAN’T REFUSE...A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING

COPYRIGHT 2013 LOU BORTONE

Will this system work for you?Apply for one of our “Online Rockstar” hotseats

Free strategy session to see how to apply this to YOUR business

Speak directly with me and look specifically at your business and your situation

I charge $297 for an hour of consulting, so I take these conversations seriously...

Go to http://bit.ly/LouSession to fill out a short survey and apply

COPYRIGHT 2013 LOU BORTONE

Who should apply?People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success...

No “dabblers” or “tire kickers” please

Provide as much detail as possible on application

Ready to get to the “rock star” level of success

http://bit.ly/LouSession

COPYRIGHT 2013 LOU BORTONE

No cost. No catch.

But - obviously - I can only talk to so many peeps

If you’re interested, don’t wait - slots will fill fast

Fill out the application so I’ll be prepared to deliver some solid info for you...

Limited time & Limited availability. (No kidding)

http://bit.ly/LouSession

40

LOU’S LABS

ON THE ROAD...

NEXT WEEK...

WE’LL BE BACK LIVE ON FRIDAY, NOVEMBER 1ST

41

LOU’S LABS

WWW.LOUBORTONE.COM

THANK YOU!