5 ways to make your video marketing stand out

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Scheduling is Important in

Timing for video marketing is just as important. Create anticipation by leading up to a new product you’re launching, or an upcoming event. Most importantly, don’t pollute the stream.

Video Marketing

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Weave in Customer Input

Involving customers in your videos is a terrific way to get them noticed. Customer testimonials are a great way to reach the general public, without sounding too salesy.

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Utilize How-to Videos and Tips

You don’t want to spend all of your time simply focusing on your product or brand. Making videos that relate to your industry are paramount. If people search for a how-to on YouTube, let them see yours first. This puts your brand out there.

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A Call to Action

Every good marketer knows there needs to be a call to action, typically at the end of the piece. A simple, straightforward call to action doesn’t offend the customer, and it’s a good reminder why they’re watching the video in the first place.

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Market Around Current Events

Time your videos (and make them relevant) to current events and holidays. The point is, there is always something going on, and weaving your video marketing around holidays and current events keeps you in touch with your clientele.

and Holidays

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