5 top tips for green marketing

5 top tips for Green Marketing

Anna Frizzell

Sustainable Business Advisor

Business Link H&IOW

5 top tips for Green Marketing

1. Competitors

2. Customers

3. Green Credentials

4. Green claims

5. Method of communication

1

What are your competitors doing?

What messages

are others using?

2

Who are your customers

& what do they want?

1. Energy efficiency including Carbon Footprinting

2. Waste minimisation

3. Water use minimisation & effluent reduction

4. Reducing resource use

5. Reducing transport mileage

6. Complying with Environmental law

3. Check your green credentials

Green Labels

4. Green Claims

• Truthful, accurate and able to be substantiated

• Relevant to product / service and environmental issue

• Clear about what aspect claim refers to

• Explicit about the meaning of symbols used

• In plain language

(DEFRA Green Claims Code)

5. Methods of communication

• Web site - Eshot / newsletters

• Keep reps / sales agents up to date

• Speak to customers on the phone / invite

them in – share knowledge

• Green print

5 top tips for Green Marketing

1. Competitors

2. Customers

3. Green Credentials

4. Green claims

5. Method of communication

“There is no high-carbon future” Lord Peter Mandelson,

Secretary of State for Business, Enterprise and Regulatory Reform (2009)