5 tips for university recruiting on linkedin

Talent Solutions

©2012 LinkedIn Corporation. All Rights Reserved.

5 Tips for University Recruiting

on LinkedIn

Lauren Fogarty, Global Solutions Lead

April 8 2014

Lauren Fogarty Global Solutions Team Lead

lfogarty@linkedin.com

LinkedIn Confidential ©2013 All Rights Reserved

Agenda

Business Intelligence on students & new graduates

The LinkedIn Student & Grad Ecosystem –

Student behaviour & Universities on LinkedIn

5 Top Tips– Tactical recommendations for engaging &

attracting top graduates

Inspiration from companies using LinkedIn for Student/ Grad

attraction & additional possibilities.

LinkedIn Confidential ©2013 All Rights Reserved

39M Students & Recent Grads

5

UK Talent Pool

6

Nordic Talent Pool

7

MENA Talent Pool

8

What do UK students & grads look for in a career?

LinkedIn sees the university recruiting space as a three-sided

ecosystem.

Employers Universities

Students

LinkedIn Confidential ©2013 All Rights Reserved 9

Universities

10

LinkedIn Confidential ©2013 All Rights Reserved 11

Universities now have an official presence…

LinkedIn Confidential ©2013 All Rights Reserved

…and they can market themselves in a targeted way

Students

13

The Next Generation “C”

Meet Isabella Quick. Connected. Engaged.

LinkedIn Confidential ©2013 All Rights Reserved 14

CONTENT

Isabella establishes her professional identity on LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved 15

Connects with peers, professors & mentors

LinkedIn Confidential ©2013 All Rights Reserved 16

University Alumni Tool

The student jobs portal makes it simple for grads to discover jobs

Student Jobs Portal

Top 5 Tips for Employers

18

LinkedIn Confidential ©2013 All Rights Reserved 19

Tip 1: Build a Brand - Showcase your culture on your career page

and build in specific content targeted at students

Tip 2: Start a conversation with your Student & Grad audience in

Groups

Students are our

most engaged

Groups audience

Isabella

Engineering

BEng, 2014

Mechanical Engineer National Grid

XYZ Co.

Nuclear Engineer

JOBS YOU MAY BE INTERESTED IN

Students are twice as likely to engage with a Job on Mobile

Amazon

XYZ Co.

Engineer

JOBS YOU MAY BE INTERESTED IN

Engineer

Pamela

Computer Science

BEng, 2013

Tip 3: Drive awareness via Jobs – auto-matching & active

searches

LinkedIn Confidential ©2013 All Rights Reserved 22

Targeted InMails

Status Updates

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register

Targeted Ads

Tip 4: Engage the Right Student

Promote news, jobs & events to your target student audience

Tip 5: Efficient On Campus Recruitment

Collecting information manually is cumbersome and error-prone

Poor tracking and follow-up results in lost leads after the event

Limited visibility into success of event and into pipeline activity

Recruiting candidates at events is difficult today Whether you’re collecting resumes or spreadsheets of candidate information…

Capture leads at events instantly

and manage them in LinkedIn Recruiter,

so you never miss a lead again!

We knew there was a better way – Meet CheckIn

MARKETING

Instantly capture event leads using a simple

interface, connected to the LinkedIn network

Engage immediately with automatic follow-up email.

Leads will automatically follow your Company Page.

Track results over time, including number of event

leads and where they went

26

CheckIn lets you...

… so you never miss an event lead again!

Inspiration

27

View Jobs on Mobile

Apply to Jobs on Mobile

Promote Student & Grad Jobs at Scale

Entry Level roles (Student, Intern, Graduate) on LinkedIn are free – Deloitte currently has these jobs automatically posted direct from ATS

Source ahead of time like Trip Advisor

Start a new Following

Raise Awareness of your graduate program with media

Targeted Ads

Management Consultancy Client X

Goal: Raise Awareness of Graduate Programme to compete with “Big Four”

Solution: “Campus Drive”

media campaign

Results: 575 quality candidates pipelined

Targeted InMails

Invite students to apply to your graduate programme

Targeted InMails

FMCG Client X

Goal: Quality over quantity. Pre-select their ideal graduate

candidates

Solution: “Campus Drive” media campaign

Results: 650 qualified

candidates registered for graduate program online

workshop

Net-a-Porter

“CheckIn made us look slicker and matched our image as a technology driven business. Post-event we can now pro-

actively connect through LinkedIn with the most promising graduates.”

Lucy Birchenough, Recruitment Manager Net-a-Porter Group

Learn more about CheckIn http://lnkd.in/CheckIn

LinkedIn Confidential ©2013 All Rights Reserved 35