5 tips for more profitable content, chris moody, oracle - social fresh east 2014
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY
A 12 MINUTE PRESENTATION:CHRIS MOODY / ORACLE MARKETING CLOUD
SOCIAL FRESH EAST – ORLANDO, FL – JULY 2014
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
WHAT IS PROFITABLE CONTENT?
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TYPESOF CONTENT3
High Effort Medium Effort Low EffortTRADITIONAL BLOG AND PAID CONTENT
Q&A CONTENT USER CONTENT (UGC)
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Social
Traffic
EFFORT CONTENT
HIGH
CUSTOMERS
1%OF ALL INBOUND TRAFFIC
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT CONTENT
MEDIUM
CUSTOMERS
1%OF ALL INBOUND TRAFFIC
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Social
Traffic
EFFORT CONTENT
LOW
CUSTOMERS
21%OF ALL INBOUND TRAFFIC
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT CONTENT
HIGHLEADS
CUSTOMERS
3.7%CONVERSIONS
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT CONTENT
MEDIUMLEADS
CUSTOMERSCONVERSIONS
5.6%
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Conversion
Rate
EFFORT CONTENT
LOWLEADS
CUSTOMERS
13.5%
CONVERSIONS
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“YOU ARE COMPETING AGAINST YOUR CUSTOMER’S CLOSEST FRIENDS AND FAMILY.”
SOME JAY BAER GUY
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Exhibit A.
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FIVE WAYS TO CREATE MORE PROFITABLE CONTENT TODAY
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Brainstorm with entire staff on questions they hear every day
“They Ask, You Answer”1
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Des Williams | Lighting & Landscaping
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Interview your colleagues and partners2- 1
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Eliminate the fear of the blinking cursor
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Host your first company Blogathon3
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1. Brainstorm every question2. Assign to employees + 90 mins/day3. 4.5 hours each over 3 days
= 100+ blog posts
– Kirk Drake, CEO, Ongoing Operations
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Three steps to $500k to $1m impact in year one.
– Kirk Drake, CEO, Ongoing Operations
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“Work” an event4- 1
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Turn your email into content5- 1
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EMAIL IS A SOURCE OF CONTENT.
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BLOG POSTVS.EMAIL INBOX
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RECAP: Five ways to create more profitable content today
1. Brainstorm with staff2. Interview your colleagues3. Have a Blogathon4. “Work” an event5. Turn your email into content
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Content + Social + Demand
bit.ly/demandgencook
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STUCK AND NEED HELP?
YES, THAT IS MY SON STUCK UNDER HIS LITTLE TIKES FIRE TRUCK.
EMAIL: HELPMECHRISMOODY@GMAIL.COM
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