5 simple steps to online marketing for small business owners proven system to grow your business
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WELCOME TO THE SEMINAR
5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your
BusinessPresented by
1. Thank you for attending
2. Please fill out the online survey after the presentation
WELCOME TO THE SEMINAR
RENEGADE BUSINESS SOLUTIONS 5 SIMPLE STEPS TO ONLINE MARKETING FOR SMALL BUSINESS OWNERS: PROVEN SYSTEM TO GROW YOUR BUSINESSEnhance your lead generation & sales
Internet Marketing Presentation Overview
5 Simple Steps To Online Marketing For
Small Business Owners: Proven System To Grow
Your BusinessPresented by
Who I Am
What is Internet Marketing?
Why Use Internet Marketing?
Why Internet Marketing Works
The 5 Steps
Internet Marketing Strategy Who I Am
About Your Presenter:
Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com
Over 19 years marketing experience
Started as an event promoter
Worked with several Fortune 500 companies
Expert knowledge of Internet Marketing &
Inbound Marketing
What is Internet Marketing?
Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle (sales funnel).
Internet Marketing What Is IM?
Internet Marketing Why Use IM?
Why Use Internet Marketing?
“Now we know what Internet Marketing is but how will it benefit me?”
LOW RISK, HIGH REWARD
Lower costs
Greater Distribution
Interactive Capabilities
Unmatched Targeting
Unparalleled Tracking
Unprecedented Sales & ROI
Benefits of Inbound Marketing vs Outbound Marketing• Less expensive
• Better conversion rate
• More targeted
Marketing Strategy Why Use Inbound Marketing?
• Less competition
• Better tracking
Marketing Strategy Inbound Marketing Components
Recommended Inbound Marketing Techniques
• Internet Marketing• Content• SEO• Social Media
• Event Marketing• Networking• Workshops
Internet Marketing & Web 2.0 Have Changed
Marketing
Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time.
Internet Marketing Changing The Game
Why Small Business Are Using Internet
Marketing
Arthur Anderson Study1. Lack Of Time2. Cost3. Lack of Knowledge4. Rapidly Changing
Technology5. Staff Training
Internet Marketing Reason Not To
5 Simple Steps To Online Marketing For Small Business Owners:
Proven System To Grow Your Business
Plan Traffic Leads Testing
Repeat
Internet Marketing The Solution
Have A Marketing Plan
Internet Marketing is just a media channel that must be coordinated with your entire marketing plan
Internet Marketing Process Map Fix
Internet Marketing Process Map Fix
PLAN IN ADVANCE
1. Marketing channel or something else
2. Make sure your clients/customers know your plans
3. Regularly reinforce the message
4. Spin mistakes in your favor (Prince Tennis Racquets)
5 Simple Steps To Online Marketing For Small Business Owners:
Proven System To Grow Your Business
Plan Traffic Leads Testing
Repeat
INTERNET MARKETING TEMPLATE FOR SUCCESS
Internet Marketing Template For Success
Traffic = Money $$$
Internet Marketing Template For Success
Internet Marketing Paid Advertising
PAID ADVERTISING
1. Fastest Way To Generate Traffic
2. Can Have High ROI
3. Can Generate targeted leads
4. Can be very expensive
5. Google Adwords, MSN Adcenter, Yahoo Search Marketing
6. PPC isn’t the only paid advertising route for small business
Internet Marketing Paid Advertising
BANNER ADVERTISING
1. More targeted lead generation
2. Higher ROI
3. Don’t Ad Networks to start
4. Quantcast.com
5. Compete.com
6. Google Ad Planner
Internet Marketing Free Traffic Sources
PROFIT
SOCIAL MEDIA
VIDEOSEO
SOCIAL MEDIA
What is Social Media Marketing?
1. Use of Social Networking channels as part of integrated marketing communications
2. Usually center around efforts to create content that attracts attention
3. Generates online conversations
4. Encourages readers to share it with their social networks
5. Message spreads from user to user
Internet Marketing Social Media Marketing?
Internet Marketing Social Media Statistics
Internet Marketing – The Numbers
• Facebook #1 Internet Marketing Site• Over 500 Million people
worldwide• 3.5 Billion pieces of content
shared• Over 35 Million people
update their status daily - Active Audience
• Over 3 Million Fanpage – 8 Million joining the pages
• Over 1.5 Million Local Business
• Twitter • 160 Million Accounts • 15 Million active
• LinkedIn• 50 Million users• 80% of companies say they
use service to find employee candidate
• Flickr – 4 Billion images
Internet Marketing It Works
The Engagementdb Report found that "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep Internet Marketing engagement ...Socially engaged companies are in fact more financially successful."
Internet Marketing – Engagement
Social Media has different rules.
• Cocktail party analogy
2 way communication
Network – Don’t sell
Give free, credible informationResponsible in timely manner
Be a leader
Time consuming
Social Media Marketing Strategy Wheel
Your Blog
YouTube
Podcast
Social Media Marketing Tools
SOCIAL MEDIA TOOLS
1. Update multiple networks at one time
2. Full team capability
3. Schedule updates
4. Manage multiple accounts on multiple networks
Internet Marketing Free Traffic Sources
PROFIT
SOCIAL MEDIA
VIDEOSEO
VIDEO MARKETING
Marketing Strategy Video Marketing Statistics
Video Marketing – The Numbers
1. Over 141 Million Americans Watch Video
2. 52% Of Internet Users Watch Video
3. Over 2 Billion People Have Access To Video Over The Internet
4. YouTube is the #2 Largest Search Engine In The World
5. 25 billion video streams on an average month
It Just Works
1. Google loves video
2. Search engine index video sharing sites on regular basis
3. Video can rank as fast as 10 minutes
4. One video can rank multiple times
Video Marketing Why Use It?
Video Marketing Distribution
DISTRIBUTION
1. The pros distribute their video far and wide on the internet
2. Use automation tools like Tube Mogul and Traffic Geyser
3. Video distributed to between 20 – 40 video sharing sites
Video Marketing Promotion
PROMOTION
1. You must promote your video to make sure it gets seen
2. Video sharing sites give each of your videos a separate webpage & URL
3. Bookmark your video pages using automated tools like SocialMarker.com or SocialPoster.com
4. Increases rankings on Google and visitors through social media sites
Video Marketing Measurement
MEASUREMENT
1. You must measure your progress to see if you are doing well
2. Use tools like Visible Measures, TubeMogul, and YouTube Insights
3. Google Analytics for your blog or website
Internet Marketing Free Traffic Sources
PROFIT
SOCIAL MEDIA
VIDEOSEO
SEO
SEO Marketing Get Found Online
SEO Marketing Onpage Items
SEO ONPAGE
1. Keywords2. Meta Tags3. Site Architecture4. Optimized Content5. Google Analytics for
your blog or website
SEO Marketing Off Page Items
SEO OFF PAGE
1. Backlinks2. Directory Submission3. Search Engine
Submission4. Video Marketing5. Blog Commenting
SEO Marketing Backlinks
BACKLINKS
1. One way links to your website
2. Quality links from authority websites
3. Anchor text links4. Use social media
sites5. Build A link
network
5 Simple Steps To Online Marketing For Small Business Owners:
Proven System To Grow Your Business
Plan Traffic Leads Testing
Repeat
Internet Marketing Lead Generation Strategy
Strategy
• Use Internet Marketing to drive people back to your website
• Use landing (squeeze) pages
• Giveaway free information in exchange for customer contact info (lead)
Internet Marketing Lead Generation
Suggested Techniques
• Find your audience• Be a leader• Answer questions• Use google alerts• Yahoo Answers
• Blog• Provide free expert info
• Videos• Give credible info• Seen as expert
• White Papers• Give free reports/ebooks• Seen as expert
Internet Marketing Lead Generation
Suggested Techniques
• Give away your best information first• Split information into series• Positions you as leader and expert• Builds trust• Generates leads
Internet Marketing Lead Nurturing
Suggested Techniques
•Social Media• Better search ranking• Consumer engagement
• Blog• Better search ranking• Consumer engagement
• Videos• Better search ranking• Higher conversion rates• Seen as expert
• White Papers• Higher conversion rates• Seen as expert
5 Simple Steps To Online Marketing For Small Business Owners:
Proven System To Grow Your Business
Plan Traffic Leads Testing
Repeat
Internet Marketing Why It Works
Why Internet
Marketing Works
Test
Measure
Analyze
Tweak
TMAT
Internet Marketing Why It Works
TESTING TOOLS
1. Consistently test to increase your CTA conversion rate
2. Perform and Analyze testing with various tools
3. A/B split testing
4. Multivariate Testing
5. Heat Maps (picnet.com.au)
6. Google Website Optimizer
7. Picnet
5 Simple Steps To Online Marketing For Small Business Owners:
Proven System To Grow Your Business
Plan Traffic Leads Testing
Repeat
Internet Marketing – Do’s
•Engage
•Network
Don’t Sell
•Give Good Information
•Be Helpful
Lead
•Guide Them to Your Site
•Sell
Money Site
Often company ‘s have limited manpower and resources. They must develop a plan and criteria and by which they can guide their marketing efforts, and how those efforts will be implemented.
Internet Marketing - Commitment
•Engagement Takes Time
Time
•Advanced planning
•Hire professional services
•Better record keeping
Outsource
•Will Cost Some Money
Financial
Huge Time Commitment
Thank You for your time.For more information about Internet
Marketing contact me at:Mike@RenegadeBusinessSolutions.com
or 202-640-1744
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